Your Privacy Choices: How Yahoo Handles Your Data
Yahoo values your privacy and provides transparent options regarding how your personal information is used when you visit our sites and use our apps. As part of the Yahoo family of brands—which includes popular platforms such as Yahoo and Engadget—and through our digital advertising services under Yahoo Advertising, we are committed to giving you control over your data.
Use of Cookies and Similar Technologies
When you interact with our websites and applications, we use cookies and similar technologies, including web storage, to enhance your experience. These technologies enable us to store and read certain information directly from your device. For a detailed explanation, you can review our comprehensive Cookie Policy.
Cookies serve several key functions, including:
- Enabling access to and functionality of our sites and apps.
- Authenticating users to enhance security and prevent spam or abuse.
- Measuring site and app usage to better understand visitor trends.
Data Measurement and Aggregation
We collect data such as the number of visitors to our platforms, the type of device used (for example, iOS or Android), browser type, and the duration of each visit. Importantly, this information is gathered in aggregate form and is not linked to individual users, ensuring your anonymity while helping us improve service quality.
Your Privacy Choices and Consent
You have full control over how your data is utilized. By clicking "Accept all," you agree to allow Yahoo and our partners—including over 250 companies within the IAB Transparency & Consent Framework—to store and access information on your device. This consent also permits the use of precise geolocation data, technical identifiers, browsing data, and search data.
Technical identifiers include system-generated codes such as browser cookies, device IDs, and IP addresses. These identifiers may be derived from encrypted or hashed email addresses and are used to support analytics, personalized advertising and content, audience measurement, research, and the development of new services.
Should you prefer not to allow these uses, you can select "Reject all" to decline cookies and the use of your personal data for these purposes. Additionally, you may opt to customize your choices by choosing "Manage privacy settings," enabling you to tailor your privacy preferences more granularly.
Ongoing Control and Transparency
You can update or withdraw your consent at any time by accessing the "Privacy and Cookie Settings" or "Privacy Dashboard" available on our sites and apps. For more detailed information regarding data use and protection, please refer to our Privacy Policy and Cookie Policy.
Yahoo remains dedicated to safeguarding your privacy while delivering a personalized experience across our services. Your informed choices help us maintain transparency and trust as we continue to innovate and serve you better.