Your Privacy Choices with Yahoo and Its Family of Brands
Yahoo, a well-known name in the digital world, places a strong emphasis on protecting your privacy while using its services. As part of the Yahoo family of brands—which includes popular sites and apps such as Yahoo itself and Engadget, along with the Yahoo Advertising digital ad service—Yahoo uses various technologies to enhance your online experience while being mindful of your privacy preferences.
Use of Cookies and Similar Technologies
When you visit Yahoo-owned sites and apps, cookies and similar technologies like web storage enable these platforms to store and retrieve information from your device. These tools are essential for a variety of functions, including:
- Delivering the websites and apps you use.
- Authenticating users, improving security, and reducing spam and abuse.
- Measuring how visitors interact with pages, including details like the number of visitors, device type (e.g., iOS or Android), browser used, and the duration of the visit.
Importantly, this data is collected and analyzed in aggregate form, meaning it is not tied to individual users.
Privacy Choices and Consent
Yahoo offers you control over how your data is used. If you select “Accept all,” Yahoo and its partners—including 249 entities participating in the IAB Transparency & Consent Framework—will store or access information on your device. This may include the use of precise geolocation data and various personal information such as:
- Technical identifiers: These are system-generated codes that can identify your device or user profile, such as browser cookies, device IDs, and IP addresses. They may also be derived from encrypted or hashed email addresses or through statistical matching of other identifiers.
- Browsing and search data for analytics, personalized advertising and content, ad and content measurement, and audience research and service development.
Alternatively, if you prefer not to have your personal data and cookies used for these purposes, you can choose to “Reject all.”
Customizing and Managing Your Privacy Settings
For users who want more control, Yahoo provides an option to “Manage privacy settings,” allowing you to customize which data is collected and used. You can modify or withdraw your consent at any time by accessing the “Privacy and Cookie settings” or the “Privacy dashboard” links found on Yahoo’s sites and apps.
Additional Information
To learn more about how Yahoo collects, uses, and protects your personal data, you can review its comprehensive Privacy Policy and Cookie Policy. These documents offer detailed insights into data practices and your rights as a user.
Summary
Yahoo remains committed to respecting your privacy choices by providing transparent options and robust tools to control your personal data. Whether you accept, reject, or customize your privacy preferences, the decision is in your hands, ensuring a safer and more personalized online experience.