Understanding Your Privacy Settings on Yahoo and Its Family of Brands
Your privacy is important to Yahoo, a family of brands that includes well-known sites and applications such as Yahoo and Engadget, as well as Yahoo Advertising, their digital advertising service. When you use these platforms, Yahoo collects and manages information in line with your privacy preferences.
What Are Cookies and How Does Yahoo Use Them?
Yahoo utilizes cookies and similar technologies like web storage to enhance your experience. Cookies are small data files stored on your device, which allow Yahoo and its partners to:
- Provide access to their sites and applications.
- Authenticate users to apply security measures and prevent spam or abuse.
- Measure site usage, including visitor count, the type of devices (iOS or Android), browsers used, and time spent on their platforms.
All measurement data is collected in an aggregated format, meaning it is not linked to individual users.
Consent and Data Usage
If you choose to click "Accept All" on Yahoo’s privacy prompt, Yahoo and up to 249 partners who participate in the IAB Europe Transparency and Consent Framework will collect and use information from your device. This includes precise geolocation data and other personal information such as:
- Technical identifiers: These are unique sequences of letters and numbers generated by systems that can identify your device or you as a user. Examples include browser cookies, device IDs, and IP addresses. These identifiers may also be derived from hashed or encrypted email addresses or through statistical matching to other identifiers.
Yahoo and its partners use this information for:
- Analyzing site usage.
- Delivering personalized advertisements and content.
- Measuring the effectiveness of ads and content.
- Studying audiences to develop and improve services.
Managing Your Privacy Choices
If you prefer not to allow Yahoo and its partners to use cookies and your personal data for additional purposes, you can click "Refuse All." Additionally, Yahoo provides an option to customize your privacy preferences by clicking "Manage Privacy Settings."
You retain control over your data at all times and can change your consent or privacy choices by accessing the "Privacy and Cookie Settings" or the "Privacy Dashboard" available on Yahoo’s sites and applications.
For more detailed information about how Yahoo manages and uses your personal data, you can review their Privacy Policy and Cookie Policy.
This transparency aims to empower you with the control and understanding necessary to manage your digital privacy effectively while using Yahoo’s services.