Your Privacy Options on Yahoo and Its Family of Brands
At Yahoo, safeguarding your privacy is a priority. As part of the Yahoo Family of Brands—including sites and applications like Yahoo and Engadget, as well as our digital advertising service, Yahoo Advertising—we want you to understand how your data is handled when you use our platforms.
Use of Cookies and Similar Technologies
When you visit our websites and use our apps, we employ cookies and related technologies such as web storage. Cookies are small pieces of data stored on your device that enable site operators to remember information and enhance your experience. For detailed information, you can review our Cookies Policy.
Our use of cookies includes:
- Delivering our websites and applications to you effectively.
- Authenticating users, enforcing security measures, and preventing spam or abuse.
- Measuring how our sites and apps are used. We aggregate data such as the number of visitors, the type of devices they use (iOS or Android), browsers, and the duration of visits. Importantly, this information is collected in a way that does not link back to individual users.
Privacy Choices and Consent
You have several options regarding your privacy preferences:
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By clicking “Accept All,” you agree that Yahoo and our partners—including 247 participants of the IAB Transparency and Consent Framework—may store or access information on your device via cookies and similar technologies. This consent also includes the use of precise data such as geolocation, technical identifiers (like browser cookies, device IDs, and your IP address), and data from your browsing and searches. These are used for purposes such as analytics, targeted advertising, content personalization, ad and content measurement, audience research, and service development.
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If you do not want us or our partners to process your data for these additional purposes, you can select “Reject All.”
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For a tailored experience, select “Manage Privacy Settings” to customize your preferences.
You can modify your consent or privacy settings at any time by clicking the “Privacy and Cookie Settings” link or the “Privacy Dashboard” available on our sites and applications.
Learn More
For more comprehensive details about how your personal data is used and managed, please consult our Privacy Policy and Cookies Policy.
Your privacy matters to us, and we are committed to providing transparent choices to help you control your data.