Your Privacy Choices on Yahoo and Its Family of Brands
Your privacy is important to us. Yahoo, along with its family of brands—including sites and applications such as Yahoo and Engadget, and our digital advertising service, Yahoo Advertising—is committed to protecting your personal information.
When you use our sites and applications, we use cookies to enhance your experience. Cookies and similar technologies, such as web storage, allow websites and apps to store and read information on your device. To learn more, please visit our Cookie Policy.
What We Use Cookies For
Cookies enable us to:
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Provide and improve our sites and applications.
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Authenticate users, implement security measures, and prevent spam and abuse.
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Measure how our sites and apps are used, including tracking the number of visitors, the type of device (iOS or Android), the browser used, and the length of visits. This information is collected in aggregate form and is not linked to individual users.
Your Privacy Choices
When you click “Accept All,” we and our partners—including 247 participants in the IAB Transparency and Consent Framework—will store or access information on your device (in other words, use cookies). We may also use precise data such as geolocation, technical identifiers, and browsing and search data to conduct analyses, show personalized ads and content, measure advertising and content effectiveness, conduct audience research, and develop services.
What Are Technical Identifiers?
Technical identifiers are system-generated strings of letters and numbers that can identify your device or you as a user. These include browser cookies, device identifiers, and your IP address. They can also be derived from encrypted or hashed email addresses or statistical combinations of other identifiers.
If you prefer that neither we nor our partners use cookies and personal data for these additional purposes, please click “Reject All.” To customize your privacy options, select “Manage Privacy Settings.”
You can revoke your consent or change your preferences anytime by clicking the “Privacy and Cookies Settings” or “Privacy Dashboard” links available on our sites and apps.
For more detailed information about how we use your personal data, please consult our Privacy Policy and Cookie Policy.
Your privacy is a priority, and we are here to provide transparency and control over your data choices.