Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo, as part of the Yahoo Family of Brands—which includes popular sites like Engadget and various digital advertising services under Yahoo Advertising—places great importance on protecting your privacy while you use their websites and apps.
Use of Cookies and Similar Technologies
When you visit Yahoo websites or apps, they employ cookies and similar technologies such as web storage. These tools enable operators to store and read information on your device, helping to authenticate users, apply security measures, and prevent spam and abuse. To learn more about these mechanisms, you can refer to Yahoo’s Cookie Policy.
Purpose of Data Collection
Yahoo uses cookies primarily to:
- Provide access to their websites and apps smoothly.
- Authenticate users and ensure the security of services.
- Measure site usage by monitoring visitor numbers, the types of devices (such as iOS or Android), browsers used, and time spent on pages. This measurement is conducted in an aggregated manner, ensuring no individual user can be identified.
Consent and Your Privacy Choices
By clicking "Accept All," you consent to Yahoo and their partners—including 247 members who adhere to the IAB Transparency and Consent Framework—to store and access information on your device. This may involve cookies, precise geolocation data, technical identifiers such as browser cookies, device IDs, IP addresses, and other personal data like navigation and search information. These data are utilized for purposes like analysis, personalized advertising and content, measuring advertising performance, audience research, and developing new services.
If you prefer that Yahoo and its partners do not use your cookies and personal data for these additional purposes, you can click "Reject All." For a more tailored approach, you have the option to "Manage Privacy Settings," allowing you to customize your preferences.
Ongoing Control Over Your Data
You retain the ability to withdraw your consent or modify your privacy preferences at any time by accessing the "Privacy and Cookie Settings" or "Privacy Dashboard" links available on Yahoo websites and apps. For comprehensive details on how your personal data is handled, please review Yahoo’s Privacy Policy and Cookie Policy.
Summary of Action Options:
- Accept All: Approve use of cookies and data for personalized services and advertising.
- Reject All: Decline additional use of cookies and personal data beyond necessary functions.
- Manage Privacy Settings: Customize your preferences for data use.
Yahoo is committed to transparency and giving you control over your data as you browse and interact with their services.