Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo, along with its family of brands including sites like Engadget and its digital advertising service Yahoo Advertising, places a strong emphasis on protecting your privacy when you use its websites and apps. Understanding how your information is handled and how you can manage your privacy choices is essential for a safe and personalized online experience.
Use of Cookies and Similar Technologies
When you visit Yahoo sites and apps, cookies and similar technologies such as web storage are used. These tools allow Yahoo and its partners to store and access information from your device. The purposes include:
- Providing access to and functionality of the sites and apps.
- Authenticating users, implementing security measures, and preventing spam and abuse.
- Measuring usage: Yahoo collects aggregate data about visitors—such as the number of visitors, device types (iOS or Android), browsers used, and duration of visits—without tying this data to individual users.
Enhanced Data Collection When You Accept All
If you choose to "Accept all" cookies and permissions, Yahoo and its partners—including 247 entities that participate in the IAB Transparency & Consent Framework—will store or access information on your device and use additional personal data. This includes precise geolocation data, technical identifiers, and browsing/search history for various purposes:
- Analytics to understand site and app usage.
- Personalized advertising and content tailoring.
- Advertising and content measurement.
- Audience research and development of services.
Technical Identifiers Explained
Technical identifiers refer to system-generated strings such as browser cookies, device IDs, and IP addresses that can potentially identify your device or user profile. They may also be created from hashed or encrypted email addresses or by statistically matching other identifiers.
Managing Your Privacy Choices
You retain full control over your data preferences:
- To prohibit the use of cookies and personal information for personalized advertising and other extensive processing, click "Reject all."
- To customize which types of cookies and data collection you consent to, select "Manage privacy settings."
- You can modify or withdraw your consent at any time via the "Privacy and Cookie settings" or "Privacy dashboard" accessible on Yahoo sites and apps.
Additional Information
For comprehensive details on how Yahoo collects and uses personal data, consult their [Privacy Policy] and [Cookie Policy].
Conclusion
Yahoo is committed to transparency regarding your privacy choices and data usage. By understanding the types of data collected and how to control your preferences, you can enjoy Yahoo’s services while maintaining control over your personal information.