Your Privacy Settings and Data Use on Yahoo and Its Family of Brands
Yahoo places a high priority on protecting your privacy across its digital platforms, which include popular sites and applications like Yahoo itself, Engadget, and Yahoo Advertising, its digital advertising service. When you access these services, Yahoo employs various technologies and practices to enhance your experience while safeguarding your personal information.
Use of Cookies and Similar Technologies
Yahoo uses cookies—small data files stored on your device—and related technologies such as web storage to collect information about your interactions with their websites and mobile applications. These tools help Yahoo and its partners operate their services effectively. By using these technologies, Yahoo can:
- Deliver access to their websites and applications.
- Authenticate users, enforce security protocols, and prevent spam and abuse.
- Measure website and app usage statistics, including the number of visitors, the type of device (such as iOS or Android), browsers used, and the length of time spent on their pages.
Importantly, the usage data collected is aggregated and anonymized, which means it is not linked to individual users.
Consent and Data Use Options
When you visit Yahoo sites or use their applications, you have control over how your data is collected and used. If you click “Accept All,” Yahoo and its partners—over 247 entities participating in the IAB Europe’s Transparency and Consent Framework—will store and use information on your device. This includes processing precise geolocation data and other personal information, such as technical identifiers.
Technical identifiers are unique strings of letters and numbers generated by systems to recognize your device or user identity. These may include browser cookies, device IDs, your IP address, and can be derived from hashed or encrypted email addresses or statistical matching of other identifiers.
Yahoo and its partners use this information for various purposes including:
- Conducting data analysis,
- Delivering personalized content and advertisements,
- Measuring the performance of ads and content,
- Understanding audience demographics,
- Enhancing and developing their digital services.
Your Privacy Control Choices
If you do not want Yahoo and its partners to use cookies and personal data for the additional purposes described, you can choose “Refuse All.” For more granular control, the “Manage Privacy Settings” option allows you to customize your preferences regarding data collection and usage.
You can change your consent or privacy preferences at any time by clicking on “Privacy and Cookie Settings” or the “Privacy Dashboard” links available on Yahoo’s websites and in their applications.
Learn More About Yahoo’s Privacy Practices
For comprehensive details on how Yahoo collects, uses, and protects your personal information, you are encouraged to review their Privacy Policy and Cookie Policy. These documents provide in-depth explanations to help you make informed decisions about your data privacy.
Your privacy matters to Yahoo, and they strive to give you transparent and easy-to-use tools for managing your choices whenever you interact with their services.