Your Privacy Choices on Yahoo and Its Family of Brands
Protecting your privacy is a priority for Yahoo and the various sites and applications we operate, including Yahoo itself, Engadget, and our digital advertising service, Yahoo Advertising. As part of the Yahoo family of brands, we want to ensure you understand how we collect and use your information when you visit our platforms.
Use of Cookies and Similar Technologies
When you use our websites and apps, we employ cookies and related technologies such as web storage to store and access information on your device. Cookies enable us to provide better service, authenticate users, implement security measures to prevent spam and abuse, and measure site usage.
Specifically, we collect aggregated data that includes the number of visitors to our pages, the types of devices they use (such as iOS or Android), the browsers accessed, and the duration of visits. This information is not linked to individual users but helps us improve our sites and services.
Your Privacy Options
By clicking “Accept All,” you consent to Yahoo and our partners—including the 247 companies participating in the IAB Transparency and Consent Framework—storing cookies and using precise data such as geolocation information, technical identifiers, and browsing and search data. These technical identifiers include browser cookies, device IDs, and IP addresses, which can sometimes be derived from hashed or encrypted email addresses or from statistical combinations of other identifiers. This data allows us to conduct analysis, deliver personalized advertising and content, measure advertisements and content effectiveness, conduct audience research, and develop new services.
If you prefer that neither Yahoo nor our partners use cookies or personal data for these additional purposes, you can select “Reject All.” For a more tailored approach, click on “Manage Privacy Settings” to customize your preferences.
Ongoing Control Over Your Data
You can withdraw your consent or modify your choices at any time by clicking the “Privacy and Cookie Settings” or “Privacy Dashboard” links available on our sites and applications. For detailed information about how we handle your personal data, please refer to our Privacy Policy and Cookie Policy.
Your privacy matters to us, and we are committed to offering transparency and control over your data while you enjoy our services.