Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo and its family of brands, including popular sites and apps such as Engadget, prioritize your privacy and transparency regarding data collection and use. When you access these digital services, including Yahoo Advertising, certain information is gathered through cookies and similar technologies to enhance your user experience and provide personalized content.
Understanding Cookies and Data Collection
Cookies are small data files stored on your device by websites and apps. These technologies, including web storage, enable the operators of Yahoo sites and apps to store and retrieve information, which helps in authenticating users, applying security measures, and preventing spam and abuse.
In addition to these functions, Yahoo measures aggregated data such as the number of visitors to their pages, the type of device used (for example, iOS or Android), the browser type, and how long users visit the sites. Importantly, this measurement data does not identify individual users.
Your Privacy Choices: Accept, Reject, or Customize
When visiting Yahoo sites, you will be presented with privacy options regarding cookies and data use. By clicking "Accept all," you consent to Yahoo and its partners—including 247, a member of the IAB Transparency & Consent Framework—using cookies and accessing your device information. This may include processing precise geolocation data, technical identifiers (such as browser cookies, device IDs, IP addresses, and hashed or encrypted email addresses), and your browsing and search data.
The data collected under this consent is utilized for purposes such as analytics, personalized advertising and content, advertising and content measurement, audience research, and developing new services.
If you prefer not to allow Yahoo and its partners to use your data for these additional purposes, you can select "Reject all." Alternatively, to tailor your privacy preferences more specifically, click "Manage privacy settings," where you can customize which cookies and data uses you consent to.
Ongoing Control Over Your Privacy
Yahoo provides ongoing control over your data choices. At any time, you may withdraw your consent or modify your privacy preferences by accessing the "Privacy and Cookie settings" or "Privacy dashboard" links on Yahoo sites and apps. Detailed information about data usage is available in Yahoo’s Privacy Policy and Cookie Policy, helping you make informed decisions about your personal information.
In summary, Yahoo emphasizes transparency in its data practices and offers users meaningful control over how personal data is collected and used to enhance services across its family of brands.