Understanding Your Privacy Settings on Yahoo and Its Family of Brands
Your privacy is paramount to us at Yahoo and the associated family of brands, which includes popular sites and applications such as Yahoo itself, Engadget, and Yahoo Advertising—our digital advertising service. We are committed to transparency about how we collect and use your information when you interact with our platforms.
Use of Cookies and Similar Technologies
When you use our websites and applications, we deploy cookies and similar technologies like web storage. These tools enable our websites and applications to store and read information on your device. To understand more about how these work, you can review our comprehensive Cookie Policy.
The purposes of cookies on our platforms include:
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Delivering our websites and applications efficiently.
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Authenticating users, enhancing security, and preventing spam and abuse.
Collecting Usage Data for Measurement and Analytics
We track aggregated data related to visitors such as the number of visitors to our pages, the type of device used (iOS or Android), the browser type, and the duration of visits to our websites and applications. Importantly, this information is collected in aggregate and is not associated with any specific user, ensuring your anonymity in these metrics.
Privacy Choices and Consent Framework
When you engage with our privacy settings, you can choose your preferences:
- By clicking "Accept All," you agree that our partners—including 247 partners participating in the IAB Europe’s Transparency and Consent Framework—and Yahoo may store and/or access information on your device, including cookies. This enables us to collect precise geolocation data and other personal data, such as technical identifiers.
Technical Identifiers Explained
Technical identifiers consist of alphanumeric strings generated by the system to identify either your device or you as a user. These include browser cookies, device IDs, and your IP address. They might also be derived from hashed or encrypted email addresses or through statistical matching of other identifiers.
Usage of Your Data
The collected data is utilized for analysis purposes, serving personalized advertisements and content, measuring the effectiveness of ads and content, studying audience behavior, and developing our services further.
Managing Your Privacy Preferences
If you prefer not to allow our partners and us to use cookies and your personal information for these additional purposes, you can click "Refuse All." Alternatively, to customize your preferences, select "Manage Privacy Settings."
You retain the right to revoke your consent or adjust your choices at any time by accessing the “Privacy and Cookie Settings” or the “Privacy Dashboard” links available on our websites and within our applications. For further information about how we handle your personal data, please review our Privacy Policy and Cookie Policy.
Your engagement in configuring your privacy settings helps us protect your personal data while delivering the best possible online experience.
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