Your Privacy Choices with Yahoo and Its Family of Brands
Protecting your privacy is a top priority for Yahoo. As part of the Yahoo family of brands, which includes popular sites and applications such as Yahoo and Engadget, as well as Yahoo Advertising, we are committed to providing transparency about how your information is collected and used.
Use of Cookies and Similar Technologies
When you use our websites and apps, we employ cookies and similar technologies like web storage. Cookies help website and app operators store and read information on your device to improve your experience.
For detailed information about how we use these technologies, please refer to our Cookie Policy.
We use cookies to:
- Deliver and maintain the functionality of our sites and applications.
- Authenticate users, enhance security, and prevent spam and abuse.
- Measure usage, including counting visitors, device types (such as iOS or Android), browsers used, and the duration of visits. This data is collected in aggregate form and is not linked to individual users.
Privacy Options and Consent
When you click "Accept All," you and our partners—including the 248 partners participating in the IAB Transparency and Consent Framework—allow us to store or access information on your device (through cookies) and to use precise data such as geolocation, technical identifiers, browsing, and search data.
What Are Technical Identifiers?
Technical identifiers are unique strings of letters and numbers generated by your system that can identify your device or you as a user. They include browser cookies, device IDs, and IP addresses, and might be derived from encrypted or hashed email addresses or statistically combined identifiers.
These data points enable us to:
- Conduct analytics and audience research.
- Show personalized ads and content.
- Measure advertising effectiveness.
- Develop and improve our services.
If you prefer that we and our partners do not use cookies and personal data for these additional purposes, you can select "Reject All."
To customize your privacy preferences, click "Manage Privacy Settings."
Changing Your Preferences
You can revoke your consent or modify your preferences at any time by visiting the Privacy and Cookies Settings or Privacy Dashboard links available on our sites and applications.
For more detailed information about how your personal data is used, please read our Privacy Policy and Cookie Policy.
Your privacy matters to us. Choose the option that best suits your comfort level:
- [Accept All]
- [Reject All]
- [Manage Privacy Settings]