Yahoo’s Cookie Policy: Understanding Your Choices

As part of the Yahoo family of brands, we at Yahoo strive to provide a user-friendly experience across our websites and applications. An essential part of this experience involves the use of cookies, which enhance the functionality of our sites and help us understand how our services are being utilized.

What Are Cookies and How Do We Use Them?

Cookies are small data files that are stored on your device when you visit our sites or use our apps. We utilize cookies for several key purposes:

Authentication: Cookies help identify users and keep your session secure.
Security: We employ cookies to reinforce security measures, preventing unauthorized access and mitigating spam and abuse.
Usage Measurement: Cookies enable us to analyze user behavior, allowing us to assess how our sites and apps are being used.

Personalization and Advertising

When you engage with our platforms, you have the option to click ‘Accept all.’ By doing so, you and our partners—238 of which comply with the IAB Transparency & Consent Framework—grant us permission to store and access information on your device through cookies. This includes the utilization of precise geolocation data and other personal information, such as your IP address and browsing history.

The data collected allows us to offer personalized advertising and content, measure the effectiveness of our advertisements, conduct audience research, and develop services tailored to user preferences.

Your Choices Regarding Cookies

If you prefer not to allow Yahoo and our partners to use cookies and collect personal data for these additional purposes, you can opt-out by clicking ‘Reject all.’

We also understand that you may wish to customize your privacy settings. For this purpose, you can click ‘Manage privacy settings’ to adjust your preferences according to your requirements.

Managing Your Consent

It’s important to note that you can withdraw your consent or change your privacy settings at any time. Simply click on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on our sites and apps.

To learn more about how we handle your personal data, please refer to our detailed privacy policy and cookie policy. These documents provide comprehensive insights into our practices and your rights.

At Yahoo, we are committed to ensuring that your experience remains secure and tailored to your preferences while respecting your privacy choices. Thank you for being a valued part of the Yahoo community.