Understanding Yahoo’s Cookie and Privacy Policy

As part of our commitment to transparency and user control, Yahoo has outlined how we utilize cookies when you engage with our websites and applications. These cookies play a vital role in enhancing your browsing experience, and it’s important for our users to understand their purpose and how they can manage their privacy settings.

What Are Cookies and How Does Yahoo Use Them?

Cookies are small text files that are stored on your device when you visit our sites or use our applications. Yahoo employs these cookies to provide services and features, authenticate users, put in place security measures, and prevent spam and other forms of abuse. Additionally, cookies help us measure your engagement with our services.

When you agree to our cookie policy by clicking on "Accept All," Yahoo and our partners—239 of whom are part of the IAB Europe’s Transparency and Consent Framework—will store and/or process certain information about your device. This includes using precise geolocation data alongside other personal information like your IP address, browsing history, and search data. The goal is to deliver personalized advertisements and content based on your interests, measure the effectiveness of those advertisements, analyze audience demographics, and continuously improve our services.

Opting Out of Cookies

If you prefer not to allow Yahoo and our partners to utilize cookies and your personal information for these additional purposes, you can opt-out by clicking on "Reject All." This will stop any additional data collection that goes beyond the essential functions of the websites and applications.

Customizing Your Privacy Settings

For users who wish to tailor their cookie preferences, Yahoo offers the option to click on "Manage Privacy Settings." This feature provides a more granular control over how your data is used and allows you to selectively opt-in or opt-out of specific types of data collection and processing.

Revoking Consent

It’s important to note that you have the ability to revoke your consent or adjust your privacy settings at any time. Simply click on the links labeled “Privacy and Cookie Settings” or the “Privacy Dashboard” available on our websites and applications.

More Information on Data Usage

Yahoo is dedicated to the responsible handling of your personal data. For further details on how we utilize your information, please refer to our comprehensive Privacy Policy and our Cookie Policy. These documents outline our commitment to safeguarding your data and provide insights into your rights as a user.

By being informed about Yahoo’s cookie policy and your privacy options, you can make educated decisions about how your data is used while enjoying our digital services.