Moneycontrol Surpasses 100 Million Unique Visitors in October, Strengthening Its Lead as India’s Premier Business News Platform
Moneycontrol Achieves a Major Milestone in Digital Finance Reporting
November 5, 2024 — In a remarkable achievement for the digital financial news arena, Moneycontrol, Indian’s leading financial platform, has reached a staggering milestone of 10 crore (100 million) unique visitors in October 2024. This achievement has been recognized by Google data and marks a significant step in solidifying Moneycontrol’s position as the foremost source for business news and market insights in India.
A Trusted Resource for Investors
Moneycontrol is esteemed for its comprehensive coverage of stock market data, financial tools, and exclusive research, making it an essential resource for investors across the country. It is a part of the Network 18 group, which underscores its credibility and reach in the competitive landscape of financial news.
The platform’s leading position was further confirmed by data from Comscore, which showed that Moneycontrol’s audience was 31% larger than that of The Economic Times in September 2024, reflecting its increasing popularity among readers seeking trustworthy financial news.
Enhanced Audience Engagement
The growth in unique visitors underscores Moneycontrol’s effective strategy in engaging users with relevant content that meets the evolving needs of investors in a dynamic digital environment. The platform has seamlessly combined traditional news coverage with innovative financial tools and market data, appealing to a wide audience base.
In addition to its unique visitors, Moneycontrol Pro, the platform’s premium subscription service, crossed the milestone of 1 million subscribers. This significant feat not only positions Moneycontrol as India’s largest digital news subscription service but also places it among the top 15 subscription platforms globally, rivaling notable international outlets like the Financial Times and China’s Caixin.
Since its launch five years ago, Moneycontrol Pro has continually evolved, adding new features and enhancements that provide subscribers with valuable market insights and tools.
Incredible User Engagement Statistics
Engagement metrics reflect how users are increasingly drawn to the platform. According to Comscore, Moneycontrol’s page views in September were approximately 40% higher than those of The Economic Times. Additionally, users spent a staggering 407.48 million minutes on the platform during that month, indicating a growing retention rate and interest in the content offered.
"This is a monumental milestone and Moneycontrol has broken the ceiling as India’s premier digital finance platform," remarked Adil Zainulbhai, Chairman of Network 18. He emphasized that this achievement illustrates the high consumer confidence in Moneycontrol’s suite of tools and content designed to empower users in making informed investment decisions.
Nalin Mehta, Managing Editor of Moneycontrol, also expressed his thoughts on the milestone, stating, "The fact that over 10 crore people chose to use Moneycontrol in just one month is a great vote of confidence in the quality of our content and the value it adds for retail investors looking to make investment decisions."
Expanding Financial Ecosystem
Beyond audience growth, Moneycontrol is actively diversifying its offerings to enhance user experience. The platform has expanded its services to include personal loans, fixed deposits, bank account management tools, and credit score insights, fostering a comprehensive financial ecosystem that goes beyond news reporting.
Conclusion
With its commitment to delivering high-quality financial information and innovative tools, Moneycontrol continues to establish itself as a go-to platform for millions of users in India. As the market for digital financial services grows, Moneycontrol is well-positioned to thrive and maintain its status as the leading platform in the business news sector.
For more insights into business news, personal finance, and market updates, visit Moneycontrol or download the Moneycontrol app to stay informed.
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