Yahoo Family of Brands: Understanding Our Digital Services and Cookie Usage
Yahoo, a prominent player in the digital space, is part of the larger Yahoo family of brands. This includes well-known platforms such as Yahoo and AOL, as well as Yahoo Advertising, which provides vital digital advertising services. While using these sites and apps, it is essential for users to understand how their data is collected and utilized, particularly in regard to cookies and similar technologies.
What Are Cookies?
Cookies, which encompass various technologies including web storage, are small files placed on your device when you visit websites and apps. These tools enable the operators of websites and applications to store and retrieve information, thereby enhancing user experience. For instance, cookies might help in remembering user preferences, enabling seamless authentication, and ensuring security measures are applied to prevent spam and other abuse.
Our Use of Cookies
Yahoo utilizes cookies for multiple purposes:
- Site Access: Cookies allow us to provide access to our sites and apps, ensuring that they function efficiently for users.
- User Authentication: They help authenticate users and maintain security protocols, crucial in safeguarding user accounts.
- Activity Measurement: The data gathered from cookies aids in measuring user interactions with our sites, providing insights into usage patterns that can enhance our services.
Personalized Advertising and Data Usage
When you visit Yahoo’s sites and apps, users are presented with choices regarding cookie usage. If you click ‘Accept all’, not only does Yahoo store and access information from your device, but our partners – including approximately 240 companies adhering to the IAB Transparency & Consent Framework – also obtain and process data. This information can consist of precise geolocation data, IP addresses, as well as browsing and search history. This data is primarily used for personalized advertising and content, advertising measurement, audience research, and the development of services.
Managing Your Privacy Settings
For users who are hesitant about cookie usage or the sharing of their personal data, Yahoo offers options to customize privacy preferences. By selecting ‘Reject all’, users can decline the use of cookies and the processing of personal data for additional purposes beyond the basic functionality of the sites.
Users can also manage their privacy settings by clicking on ‘Manage privacy settings’, which provides more granular control over what data is collected and how it is used. At any point, users are able to withdraw their consent or alter their choices through links provided on our sites, such as ‘Privacy & cookie settings’ or ‘Privacy dashboard’.
Conclusion
Understanding how Yahoo and its family of brands utilize cookies and personal data is crucial for making informed decisions while navigating our digital platforms. Yahoo remains committed to transparency about its data practices, providing users with the information they need to manage their privacy effectively. For further details about our data use and cookie practices, users are encouraged to consult our privacy policy and cookie policy.
Share this article:
