New Crypto Investment App Affluent Launches on Telegram
Innovative Approach to DeFi and TradFi Integration Promises Simplified Investment Experience
By Helen Partz
Published: June 16, 2025
A new cryptocurrency investment app, Affluent, has officially launched on Telegram, aiming to transform how users engage with decentralized finance (DeFi). Co-founded by former TON Foundation executive Justin Hyun, Affluent is designed to simplify the investment process by combining features of traditional finance (TradFi) and DeFi, allowing users to earn interest through straightforward asset deposits.
Simplifying Crypto Investments
Affluent is a money market protocol developed to operate seamlessly through Telegram, utilizing the blockchain of The Open Network (TON). The app launched its full version on Monday, giving users quick and easy access to crypto investments. According to Hyun, the mission of Affluent is to eliminate the complexities often associated with DeFi, making it accessible for individuals at any knowledge level.
“Our goal is to transform complex DeFi services into a simple and intuitive experience where users of all backgrounds and knowledge levels can easily invest and grow their wealth,” Hyun stated in an announcement shared with Cointelegraph.
Key Features of Affluent
Affluent introduces several innovative features, including the Strategy Vault and Vault Manager system, both of which are designed to automate asset management. Users can deposit their assets into a vault, where Affluent will manage the holdings through a combination of automated smart contracts and expert oversight. This system ensures that user deposits are distributed across various lending markets to optimize returns.
“By depositing assets into a vault, users let Affluent manage their assets while focusing on long-term performance and safety,” the announcement explained.
The Fusion of TradFi and DeFi
Hyung Lee, another co-founder of Affluent with a background in TradFi options trading, emphasized that the app is engineered to deliver a unique blend of traditional financial principles and decentralized finance. By marrying these two sectors, Affluent allows users to earn interest with minimal effort through a one-click deposit method directly on Telegram.
“By engineering solutions from traditional finance and developing them into a fully modular blockchain-based infrastructure, we are building the next generation of DeFi protocols — one that benefits from the innovations of Web3 while retaining the security and risk management features provided by TradFi,” Lee said.
Robust Risk Management
As the crypto lending sector is frequently prone to risks, including market volatility, Affluent ensures comprehensive risk management as a part of its design. Co-CEO Justin Hyun highlighted the rigorous security measures in place, mentioning that the protocol has been audited by Trail of Bits, a reputable security audit firm.
“The Affluent protocol includes isolated lending pools, mitigating the impact of bad debts on the overall system,” Hyun explained. Additionally, he noted that Flash loans, which can often disrupt the lending market, are considered a non-risk factor due to the asynchronous design of TON.
While currently there is no insurance on user deposits, Hyun indicated that this would be a future consideration as the protocol expands.
Experienced Leadership
Affluent’s launch is backed by the expertise of its co-founders, particularly Justin Hyun, who previously served as head of incubation and director of institutional growth at the TON Foundation. His background includes organizing the first global TON hackathon and engaging multiple funds and institutions within the TON ecosystem. Hyung Lee, the other co-CEO, has also gained significant experience as the co-founder of the DeFi research and development firm B-Harvest.
As Affluent enters the cryptocurrency market, it seeks to redefine investment practices on Telegram, ultimately providing users with a streamlined and efficient platform to grow their financial assets in today’s evolving digital landscape.