Yahoo’s Cookie Policy: Understanding Your Choices

Yahoo, a member of the Yahoo family of brands, emphasizes transparency in how it utilizes cookies and personal data across its websites and applications. As part of its commitment to user privacy and security, Yahoo has outlined the use of cookies, the data collected, and users’ options regarding consent.

What Are Cookies and How Does Yahoo Use Them?

Cookies are small text files stored on your device when you visit websites. Yahoo employs cookies for several essential functions, including:

Site and App Functionality: Cookies help to deliver Yahoo’s platforms, ensuring that users can access and navigate the sites and applications effectively.
User Authentication and Security: They play a vital role in authenticating users and applying necessary security measures. This functionality helps to prevent spam and abuse within the platforms.
Usage Measurement: By measuring how users interact with the sites and applications, Yahoo can enhance its services and tailor the user experience.

Your Choices Regarding Cookies

Users are presented with options regarding the use of cookies and personal data:

Accept All: By clicking ‘Accept all,’ you consent to Yahoo and its partners—239 participants in the IAB Transparency and Consent Framework—storing or accessing information on your device. This includes the deployment of cookies as well as the use of precise geolocation data, IP addresses, and browsing habits for the purpose of personalized advertising, content measurement, and audience research.
Reject All: If you prefer not to allow additional use of cookies and personal data, you can click ‘Reject all.’ This option will limit the data collected by Yahoo and its partners.
Manage Privacy Settings: For those who wish to customize their preferences, clicking ‘Manage privacy settings’ allows for tailored choices regarding data collection and usage.

Modifying Your Consent

Yahoo acknowledges that user preferences may change over time. To address this, you can withdraw your consent or alter your choices at any moment. Users can conveniently do so by clicking on the ‘Privacy & Cookie Settings’ or ‘Privacy Dashboard’ links available on Yahoo’s websites and applications.

Additional Information

For a comprehensive understanding of how Yahoo manages personal data, users are encouraged to review the detailed information in the company’s Privacy Policy and Cookie Policy. These documents provide further insights into the data practices and the choices available to users.

By staying informed and making use of the privacy options provided, Yahoo users can maintain greater control over their personal information while enjoying the services offered by the platform.