Your Privacy Choices on Yahoo and Its Family of Brands
At Yahoo, protecting your privacy is a priority. As part of the Yahoo family of brands, which includes well-known sites and applications such as Yahoo and Engadget, as well as our digital advertising service Yahoo Advertising, we want you to understand how we use your data and the choices available to you.
Use of Cookies and Similar Technologies
When you use our websites and applications, we utilize cookies and related technologies like web storage. These tools allow us and our partners to store and access information on your device to enhance your experience. For detailed information, please refer to our Cookie Policy.
Cookies help us provide and operate our sites and apps effectively. They also assist in authenticating users, implementing security measures, and preventing spam and abusive activities.
Measuring Site Usage
We gather aggregated data about visitors to our pages, including the type of device used (such as iOS or Android), the browser, and the duration of visits. This information is collected in a way that does not identify individual users and helps us understand how our sites and apps are used.
Your Privacy Options
By clicking "Accept All," you agree that we and our partners—including 245 partners participating under the IAB Transparency and Consent Framework—may store or access information on your device using cookies. This also includes the use of precise geolocation data and technical identifiers.
Technical identifiers are alphanumeric strings generated by systems that can identify your device or yourself as a user. These may include browser cookies, device IDs, IP addresses, encrypted email addresses, or statistically combined identifiers. These data points are used to conduct analysis, display personalized ads and content, measure advertising and content effectiveness, perform audience research, and develop our services.
Opting Out or Managing Your Preferences
If you prefer that neither we nor our partners use cookies and personal data for these additional purposes, you can select "Reject All." Alternatively, to customize your privacy preferences, click on "Manage Privacy Settings."
You have the right to withdraw your consent or modify your preferences at any time. Simply click the "Privacy and Cookies Settings" or "Privacy Dashboard" link available on our websites and applications.
For more comprehensive details on how we collect and use your personal data, please review our Privacy Policy and Cookie Policy.
Your trust matters to us, and we are committed to respecting your privacy choices as you navigate our services.