Your Privacy Choices on Yahoo and Its Family of Brands
At Yahoo, your privacy is important to us. As part of the Yahoo family of brands, which includes popular sites and apps such as Yahoo and Engadget, as well as our digital advertising services through Yahoo Advertising, we are committed to being transparent about how we collect and use your information.
Use of Cookies and Similar Technologies
When you use our websites and apps, we utilize cookies and similar technologies like web storage to store and access information on your device. Cookies enable us to provide you with the best possible experience by authenticating users, implementing security measures, and preventing spam and abuse.
Additionally, we monitor aggregated data such as the number of visitors to our pages, the type of device used (iOS or Android), the browser, and the time spent on our sites and apps. Importantly, this data is collected in a way that does not identify individual users.
Purpose of Data Collection
By accepting cookies, you help us measure how our sites and apps are used, which in turn allows us to improve our services. The data collected supports functions such as personalized advertising and content, measurement of ads and content performance, audience research, and service development.
Technical Identifiers and Personal Data
We and our partners may access technical identifiers, which are alphanumeric strings that uniquely recognize your device or user identity. These can include browser cookies, device IDs, IP addresses, and in some cases, hashed or encrypted email addresses or statistical comparisons with other identifiers. Precise geolocation data and browsing or search data may also be used for analysis and personalization.
Your Privacy Choices
When you click "Accept All," you consent to Yahoo and our partners—including 247 members adhering to the IAB Transparency and Consent Framework—to store and access information on your device and to use your personal data for the purposes mentioned above.
If you prefer not to allow the use of cookies and personal data for these additional purposes, you can click "Reject All."
For more granular control, selecting "Manage Privacy Settings" lets you customize your privacy preferences. You can revisit and modify your choices at any time via links such as "Privacy and Cookie Settings" or "Privacy Dashboard" available on our sites and apps.
Additional Information
For more detailed information about how we handle your personal data, please review our Privacy Policy and Cookie Policy.
Your privacy matters to us, and we are dedicated to giving you control over your personal data while enhancing your experience across the Yahoo family of brands.