Yahoo’s Cookie Policy and User Privacy Management

Yahoo, a leading digital media and technology company, is part of a larger family of brands that includes AOL and Yahoo Advertising, among others. As users engage with their various websites and applications, understanding their privacy practices and cookie policies becomes increasingly important.

The Yahoo Brand Family

Yahoo operates under a diverse umbrella of brands that cater to various digital needs—from news and finance to entertainment and advertising. Yahoo and AOL, both significant players in the online landscape, continue to offer users tailored experiences across connected platforms. A core component of their service delivery includes the use of cookies and similar technologies.

Understanding Cookies

Cookies are small data files stored on users’ devices when they browse websites or use applications. These cookies enable Yahoo to provide a more seamless experience by authenticating users, applying security measures, and preventing spam and abuse on their platforms. They also play a crucial role in measuring user engagement to enhance service offerings.

In order to facilitate these functions, Yahoo employs cookies to:

• Enable the basic functioning of websites and applications.
• Help authenticate users to ensure secure access.
• Gather data regarding users’ interactions with their platforms to improve user experience and functionality.

User Consent and Control

Upon visiting Yahoo’s sites, users are presented with options regarding cookies through consent banners. By clicking "Accept All," users consent not only to Yahoo’s use of cookies but also to that of its partners—many of whom are part of the IAB Europe’s Transparency and Consent Framework. This agreement allows advertisers to access and utilize various forms of data, including precise geolocation, personal information like IP addresses, and individual browsing behavior to deliver personalized advertising content.

For users who prefer not to share their personal data, Yahoo provides the option to click "Reject All." Additionally, users can opt to manage their privacy settings by customizing their cookie preferences through the "Manage Privacy Settings" option offered in the consent banner.

Revoking Consent and More

Users retain the right to revoke their consent or modify their cookie settings at any time. This can be done easily via the "Privacy Settings and Cookies" links or the "Privacy Dashboard" featured on Yahoo’s platforms.

For those interested in a deeper understanding of how Yahoo utilizes personal data, the company’s comprehensive Privacy Policy and Cookie Policy are available for review. These documents outline in detail the types of data collected, the purpose behind the data collection, and the safeguards in place to protect users’ privacy.

Conclusion

As a prominent entity in the digital space, Yahoo holds a significant responsibility in managing user data responsibly. The company maintains transparency in its operations, allowing users to make informed decisions about their online privacy. For further information on their practices, users are encouraged to visit Yahoo’s official privacy policy pages.

Share this article: