Your Privacy Choices on Yahoo and Its Family of Brands
At Yahoo, protecting your privacy is a priority. As part of the Yahoo family of brands, which includes popular sites and apps such as Yahoo and Engadget, as well as our digital advertising service, Yahoo Advertising, we are committed to being transparent about how we collect and use your data.
Use of Cookies and Similar Technologies
When you use our sites and apps, we utilize cookies and similar technologies like web storage. These tools allow us to store and read information from your device to enhance your user experience. For detailed information, you may refer to our Cookie Policy.
The primary purposes for using cookies include:
- Providing and maintaining access to our sites and apps.
- Authenticating users to apply security measures and prevent spam and abuse.
- Measuring site and app usage, such as counting visitors, understanding the device types (iOS or Android), browser preferences, and the duration of visits. This data is collected in an aggregated form and is not linked to any individual user.
Your Privacy Choices and Consent
When you visit our platforms, you have control over your privacy preferences. By clicking "Accept all," you consent to Yahoo and our partners—including 246 companies participating in the IAB Transparency & Consent Framework—storing or accessing information on your device using cookies. This may involve the use of precise geolocation data and other personal information such as technical identifiers.
Understanding Technical Identifiers
Technical identifiers include system-generated strings like browser cookies, device IDs, and your IP address. These identifiers can potentially recognize your device or user profile and may be created using hashed or encrypted email addresses or by statistically matching other identification data.
Use of Data by Yahoo and Partners
When consent is given, the information collected is used for purposes including:
- Analytics to understand how our sites and apps are used.
- Personalized advertising and content delivery tailored to your preferences.
- Measurement of advertising and content effectiveness.
- Audience research and development of services.
Options to Manage Your Privacy
If you prefer not to have Yahoo and its partners use cookies and personal data beyond the essential functions, you can click "Reject all." For a more customized approach, select "Manage privacy settings" to specify your preferences.
You can modify or withdraw your consent at any time by accessing the "Privacy and Cookie settings" or "Privacy dashboard" available on our sites and apps.
Additional Information
For further details on how we collect, use, and protect your data, please review our Privacy Policy and Cookie Policy. Your trust and privacy matter to us, and we strive to provide you with clear choices regarding your personal information.
[Accept all] [Reject all] [Manage privacy settings]