Understanding Your Privacy Choices with Yahoo and Its Family of Brands
Yahoo places a strong emphasis on protecting your privacy when you use its sites and apps, including popular platforms such as Yahoo itself and Engadget, as well as its digital advertising services under Yahoo Advertising. As part of the Yahoo family of brands, the company is committed to transparency about how your data is collected, used, and the choices you have in managing your privacy.
Use of Cookies and Similar Technologies
Yahoo employs cookies and similar technologies, including web storage, to enhance your online experience. Cookies enable website and app operators to store and retrieve information from your device, facilitating smooth functionality and personalized services. More detailed information about these technologies can be found in Yahoo’s Cookie Policy.
Cookies serve multiple purposes:
- Providing Services: Ensuring that Yahoo’s sites and apps function correctly for you.
- Authentication and Security: Verifying user identity, applying security measures, and preventing spam and abuse.
- Measurement and Analytics: Tracking visitor numbers, device types (such as iOS or Android), browser details, and duration of visits. This data is aggregated and does not identify individual users.
Privacy Choices and Data Usage
When you visit Yahoo sites or use its apps, you are presented with options regarding the use of cookies and your personal data. By clicking "Accept all," you consent to Yahoo and its partners—including 245 organizations participating in the IAB Transparency & Consent Framework—to store and access information on your device. This may include using precise geolocation data and other personal information such as technical identifiers.
Technical identifiers refer to system-generated strings like browser cookies, device IDs, and IP addresses that can uniquely identify your device or user profile. These identifiers might be derived from hashed or encrypted email addresses or based on statistical matching of other data. Yahoo and its partners use this information for purposes such as:
- Analytics and audience measurement.
- Personalized advertising and content.
- Advertising and content effectiveness evaluation.
- Audience research and service development.
Managing Your Privacy Preferences
If you prefer not to allow Yahoo and its partners to use cookies or your personal data for these extended purposes, you can select "Reject all." Alternatively, for a more tailored approach, you can click "Manage privacy settings" to customize what types of data are collected and how they are used.
Yahoo also ensures that you retain control over your privacy choices at all times. You can withdraw your consent or change your preferences by accessing the "Privacy and Cookie settings" or "Privacy dashboard" links available on Yahoo’s sites and apps.
For a comprehensive understanding of how Yahoo handles your personal data and cookies, you are encouraged to review their Privacy Policy and Cookie Policy.
By offering clear options and detailed information, Yahoo aims to empower users to make informed decisions about their privacy and data usage while enjoying the full benefits of its sites and services.