Your Privacy Choices on Yahoo and Its Family of Brands
Your privacy is important to us. As part of the Yahoo family of brands, including popular sites and apps like Yahoo and Engadget, as well as our digital advertising service, Yahoo Advertising, we strive to keep you informed about how your data is collected, used, and protected when you visit and interact with our platforms.
Cookies and Similar Technologies
When you use Yahoo services, we utilize cookies and related technologies such as web storage to store and access information on your device. Cookies enable us to provide you with our websites and apps, authenticate users, implement security measures, and prevent spam and abuse.
Measurement and Analytics
We collect aggregate data to understand how users engage with our sites and apps. Information such as the number of visitors, device type (iOS or Android), browser type, and duration of visits helps us analyze traffic and improve user experience. This data is collected in aggregate form and is not linked to individual users.
Your Privacy Choices
Upon visiting our sites and apps, you have control over how your data is used. By clicking "Accept all," you consent to us and our partners — including 245 companies participating in the IAB Transparency & Consent Framework — storing and accessing information on your device. This may involve using cookies, precise geolocation data, and other personal information such as technical identifiers.
Technical identifiers are system-generated sequences like browser cookies, device IDs, and IP addresses that uniquely identify your device or user profile. These may also include hashed or encrypted email addresses or data matched statistically across identifiers. This information is used for analytics, personalized advertising and content, ad and content measurement, audience research, and developing new services.
If you prefer not to allow cookies and personal data use for these purposes, you can select "Reject all." Additionally, if you want to customize your privacy preferences, click "Manage privacy settings."
Changing Your Preferences
You may withdraw your consent or change your choices at any time. Links labeled "Privacy and Cookie settings" or "Privacy dashboard" are available on our sites and apps for you to manage your preferences. For more detailed information on how we handle your personal data, please refer to our Privacy Policy and Cookie Policy.
Your choices help us maintain transparency and respect your privacy while delivering the best possible experience across the Yahoo family of brands.