Yahoo’s Cookie Policy and User Data Management Explained
As members of the Yahoo brand family, Yahoo recognizes the importance of transparency regarding user data and privacy. When users interact with Yahoo’s websites and applications, the company employs cookies – small data files stored on users’ devices – to enhance the user experience and improve functionality.
What Are Cookies Used For?
Yahoo uses cookies primarily for three key purposes:
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Site and Application Provisioning: Cookies enable the delivery of Yahoo’s websites and applications, ensuring they function correctly and efficiently.
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User Authentication and Security: Cookies help verify user identities, apply necessary security measures, and prevent spam and abuse across the platforms.
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Usage Measurement: By analyzing cookie data, Yahoo can measure how users engage with their sites and applications. This information helps in refining services and understanding user behavior.
Options for Users
When users visit Yahoo’s sites, they are presented with choices regarding cookie usage. By clicking on "Accept All," users consent to the storage of cookies and other related information on their devices. This includes data from partners involved in the IAB’s Transparency and Consent Framework. The purpose of storing this data involves delivering personalized advertisements and content, measuring advertising effectiveness, conducting audience research, and developing new services.
However, if users prefer not to allow cookies and the use of personal data for these additional purposes, they can choose the "Reject All" option.
For those who wish to tailor their cookie preferences, a "Manage Privacy Settings" feature is available. This allows users to customize their consent and set their preferences according to their comfort level.
Revoking Consent
Users have the option to revoke their consent or modify their privacy settings at any time. This can be accomplished by accessing the "Privacy and Cookie Settings" or "Privacy Dashboard" on Yahoo’s platforms.
For further information about how Yahoo handles personal data, users are encouraged to review Yahoo’s Privacy Policy and Cookie Policy. These documents provide comprehensive details on data usage, rights, and how users can control their information.
Yahoo remains committed to protecting user privacy while providing a seamless and personalized online experience.
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