Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Policies
Yahoo is part of a larger family of brands that includes not only Yahoo itself but also other well-known sites and applications such as AOL, Engadget, Rivals, In The Know, and Makers. These services are owned and operated by the same parent company, offering users a variety of digital content and tools across multiple platforms.
Use of Cookies on Yahoo and Related Sites
When you visit and use the websites and apps within the Yahoo brand family, the company employs cookies and similar technologies—such as web storage—to enhance user experience. Cookies enable site operators to store and retrieve information from your device, helping to deliver their services effectively.
The purposes for which cookies are used include:
- Delivering the websites and apps you access.
- Authenticating users and applying security measures to prevent spam and abuse.
- Measuring usage data, such as the number of visitors, device types (iOS or Android), browser types, and time spent on the platforms.
Importantly, the usage data is collected in aggregate form and cannot be linked to individual users.
User Consent and Privacy Management
By clicking "Accept All," users grant Yahoo and its partners—comprising 237 members of the IAB Transparency & Consent Framework—permission to store or access information on their devices through cookies. This consent also covers the use of precise geolocation data and other personal information such as IP addresses, browsing behavior, and search data. These data are utilized for purposes including analytics, personalized advertising and content, advertising and content measurement, audience research, and service development.
Users who do not wish to allow this extensive use of cookies and personal data can choose "Reject All." Additionally, for users who prefer a customized approach to their privacy, there is an option to "Manage Privacy Settings," allowing selective control over which cookies and data usages are permitted.
Privacy preferences and consents can be changed or revoked at any time by clicking on the "Privacy and Cookie Settings" or "Privacy" links available on Yahoo’s websites and apps.
For more detailed information about the handling of personal data and cookie use, users are encouraged to review Yahoo’s Privacy Policy and Cookie Policy.
Proactive privacy management ensures that users remain informed and in control of their online experience across Yahoo and its family of brands.