Yahoo Becomes an Integral Part of a Brand Family
Yahoo is now officially recognized as part of the expansive family of brands managed by the organization. This family encompasses a variety of popular sites and applications, including Yahoo itself, AOL, Engadget, Rivals, In The Know, and Makers.
Cookies and User Data
When engaging with our sites and applications, it’s essential to understand how we utilize cookies. Cookies, which can include similar technologies such as web storage, allow operators of websites and apps to store and read information from your device. For detailed information regarding this practice, please refer to our Cookie Policy.
Cookies serve several purposes:
- Accessing Our Sites and Applications: Cookies help users navigate and utilize the functionalities of our websites and applications.
- User Authentication and Security: They play a critical role in authenticating users, implementing security measures, and preventing spam and abuse.
- Usage Measurement: We track the number of visitors to our pages, identifying the type of device used (iOS or Android), the browser in action, and the duration of their visit to optimize user experience.
This information is gathered in an aggregated form and is not linked to identifiable individuals, ensuring user anonymity during usage assessments.
User Consent Options
Upon visiting our sites, users are presented with options regarding the acceptance of cookies. By clicking “Accept All,” users grant us and our partners—including the 240 entities that are part of the IAB Transparency and Consent Framework—permission to store or retrieve information on a device, conduct analyses, display personalized advertisements, and measure the effectiveness of advertising and content.
Conversely, users can opt for “Reject All” if they prefer not to have their cookies or personal data utilized for such extended purposes. There is also an option to “Manage Privacy Settings,” allowing for customizing individual preferences surrounding cookie usage.
Revoking Consent
Users retain the right to revoke their consent or modify their preferences at any point. This can easily be accomplished through the "Privacy and Cookie Settings" or "Privacy Panel" links available on our websites and applications.
For further information regarding our practices surrounding personal data, we encourage users to review our Privacy Policy and Cookie Policy.
In summary, Yahoo, as part of a larger portfolio of brands, emphasizes a commitment to user privacy and transparency while enhancing user experiences through tailored services and offerings.
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