Five Major Brokerages Expanding Their Crypto Offerings

The landscape of cryptocurrency investment is evolving rapidly, and a growing number of mainstream brokerages are taking steps to adapt to this new market. Five prominent brokerages have recently announced new offerings aimed at making it easier for customers to invest in cryptocurrencies, even within retirement accounts.

The Rise of Cryptocurrency in Investment Portfolios

Over the past decade, cryptocurrencies, led by Bitcoin (BTC), have transitioned from a niche investment to a significant asset class. Initially dismissed by many financial leaders as a speculative fad, Bitcoin’s value surged from a few hundred dollars in 2015 to over $108,000 as of June 10, 2025. This dramatic rise has prompted brokerages that once shunned cryptocurrency to create their own Bitcoin exchange-traded funds (ETFs) and expand crypto trading features on their platforms.

Tal Elyashiv, co-founder of SPiCE VC, a blockchain-focused venture capital firm, highlights that traditional investors are now increasingly able to access crypto assets. “This may increase the inflow of funds into crypto markets, potentially increasing the market capitalization of crypto as an asset class,” he stated.

Assessing the Investment Landscape

While the expanding availability of cryptocurrency investment options presents enticing opportunities, experts caution potential investors to consider their financial situation and investment goals. Elyashiv emphasizes the importance of evaluating how cryptocurrencies align with individual portfolio objectives regarding return, risk tolerance, volatility, and diversification.

Before diving into crypto investment, investors should ensure they partner with brokerage firms that facilitate such transactions. Here are five major brokerages that have significantly expanded their cryptocurrency offerings.

1. JPMorgan Chase & Co.

Perhaps one of the most surprising entrants into the cryptocurrency market is JPMorgan Chase & Co., given CEO Jamie Dimon’s vocal skepticism regarding Bitcoin’s legitimacy. Dimon has previously described Bitcoin as a fraud and a Ponzi scheme; however, the firm has begun allowing customers to buy Bitcoin and recently expanded its crypto services to allow clients to use Bitcoin ETFs as collateral for loans. "I defend your right to buy Bitcoin," Dimon stated in a recent announcement, indicating a shift towards acceptance of cryptocurrency within the firm.

2. Moomoo Technologies Inc.

Founded in 2018, this California-based brokerage has rapidly grown to serve over 26 million customers. Moomoo recently launched Moomoo Crypto, offering U.S. customers the ability to invest in over 30 different cryptocurrencies. Neil McDonald, Moomoo’s U.S. CEO, noted the company’s commitment to providing accessible investment tools for the digital asset space, integrating AI features that allow users to evaluate their trading strategies based on historical data. Despite being new to the market, Moomoo is keen on adapting to user preferences regarding additional cryptocurrencies.

3. Fidelity Investments

Fidelity has made a significant mark in the crypto investing space with the introduction of a no-fee Crypto IRA in April 2025. This innovative retirement savings account allows U.S. investors to invest in cryptocurrencies within a tax-advantaged structure. This development comes on the heels of changing regulatory guidance around cryptocurrencies in retirement plans, which has previously raised concerns among employers. Elyashiv has noted Fidelity’s proactive approach as a standout in the current investment climate.

4. Charles Schwab Corp.

Charles Schwab has expanded its offerings to include cryptocurrency trading, allowing its customers to purchase and hold popular digital assets directly within their brokerage accounts. This move reflects Schwab’s adaptability to evolving market trends and recognition of the growing demand for cryptocurrencies as part of diversified portfolios.

5. Interactive Brokers Group Inc.

Interactive Brokers recently joined the ranks of brokerages facilitating cryptocurrency trading. Offering a diverse platform where customers can trade various cryptocurrencies alongside traditional assets, Interactive Brokers is catering to investors seeking a comprehensive investment experience.

Conclusion

As cryptocurrency continues to gain traction as a legitimate asset class, the willingness of established financial institutions to adapt and offer new investment options is a promising development for potential investors. While there are exciting opportunities for profit, it is essential for individuals to carefully analyze their financial circumstances, investment strategies, and the broader market conditions before making any decisions regarding cryptocurrency investments.

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