Understanding Your Privacy Settings on Yahoo and Its Family of Brands
Your privacy is important to us. As part of the Yahoo family of brands—which includes popular sites and applications such as Yahoo, Engadget, and Yahoo Advertising, our digital advertising service—we are committed to protecting your personal information while providing you with seamless and secure access to our services.
Use of Cookies and Similar Technologies
When you use our websites and applications, we use cookies and similar technologies such as web storage. These tools allow site and app operators to store and read information from your device. For detailed information, please refer to our Cookie Policy.
Cookies help us to:
- Provide you with our websites and apps efficiently;
- Authenticate users, enforce security measures, and prevent spam and abuse;
- Collect aggregated data to measure the number of visitors to our pages, the types of devices (iOS or Android), browsers in use, and the duration of visits. This data is collected in aggregate form and is not linked to specific users.
How We Use Your Information
By clicking “Accept All,” you agree that we and our partners—including over 247 participants in the IAB Europe Transparency and Consent Framework—may store and/or access information on your device. This includes using cookies and processing precise geolocation data as well as other personal data such as technical identifiers.
Technical identifiers consist of strings of letters and numbers generated by the system that can identify your device or you as a user. Examples include browser cookies, device IDs, and your IP address. These identifiers can also be derived from hashed and/or encrypted email addresses or through statistical matching of other identifiers.
The purposes for which we and our partners use your data include:
- Analyzing site and app usage to improve our services;
- Providing personalized advertising and content;
- Measuring the effectiveness of advertisements and content;
- Studying audiences to develop new offerings.
Customizing Your Privacy Preferences
If you prefer not to allow us or our partners to use cookies and your personal data for these additional purposes, you can click “Reject All.” For more control over the data you share, select “Manage Privacy Settings” to customize your preferences.
You have the right to revoke your consent or modify your choices at any time by clicking on the “Privacy and Cookie Settings” or “Privacy Dashboard” links available on our sites and within our apps.
Additional Information
For more information on how we collect and use your data, please consult our Privacy Policy and Cookie Policy.
Your choices:
- Accept All
- Reject All
- Manage Privacy Settings
We encourage you to review and adjust your privacy settings to match your preferences, ensuring a browsing experience that respects your privacy while allowing you to fully benefit from our services.