Moneycontrol Achieves 10 Crore Unique Visitors in October, Solidifying Its Position as India’s Leading Financial Platform
Mumbai, Maharashtra [India] – November 6, 2024: Network 18’s flagship platform, Moneycontrol, has reached a significant milestone, surpassing 10 crore (100 million) unique visitors in October 2024. This remarkable achievement positions Moneycontrol as India’s foremost business and financial news platform, as indicated by data from Google.
A Trusted Resource for Financial Insights
Moneycontrol is recognized for its comprehensive services, which include stock market data, financial tools, investment guidance, and exclusive market research. The platform’s methodology merges deep financial knowledge with practical tools, catering to a growing number of retail investors. This combination of resources has made Moneycontrol a go-to destination for users seeking reliable financial information in a dynamic market environment.
The success against competitors is further illustrated by Comscore data showing Moneycontrol’s audience is 31% larger than that of The Economic Times as of September 2024. This growth has been fueled by the platform’s innovative approach and its ability to adapt to the evolving needs of investors.
Growth of Moneycontrol Pro
Alongside its impressive visitor statistics, Moneycontrol has also celebrated the success of its premium subscription service, Moneycontrol Pro, which has crossed the 1 million subscriber mark. This achievement not only establishes it as India’s largest digital news subscription platform but also places it among the world’s top 15 digital subscription services. Its growing subscriber base is now comparable to reputable international outlets such as the Financial Times and China’s Caixin.
Previously launched five years ago, Moneycontrol Pro has continually introduced advanced features to enhance user experience, enabling investors to maintain an edge in their market strategies. The platform currently boasts over 7 million active users per month on its app, reflecting the rising demand for its services.
User Engagement and Market Impact
Adil Zainulbhai, Chairman of Network 18, commented on this significant milestone, stating, "This is a monumental milestone and Moneycontrol has broken the ceiling as India’s premier digital finance platform. This achievement reflects high consumer confidence in the cutting-edge market data tools and content we offer."
Engagement metrics further exhibit Moneycontrol’s robust position in the industry. In September 2024, its page views outweighed those of The Economic Times by nearly 40%, with users spending a substantial 407.48 million minutes on the platform, marking the highest engagement rate in the sector.
Nalin Mehta, Managing Editor of Moneycontrol, expressed pride regarding the platform’s latest achievements, stating, "The fact that over 10 crore people chose to use Moneycontrol in just one month is a great vote of confidence in the quality of our content and the value it adds for retail investors looking to make investment decisions."
Expansion into Fintech Services
Moneycontrol continues to broaden its offerings beyond traditional news and financial insights. The platform is making strides in the fintech sector, providing services such as personal loans, fixed deposits, bank account management tools, and credit score monitoring. These developments position Moneycontrol as a comprehensive financial ecosystem, catering to a wide array of user needs in an increasingly digital financial landscape.
With its impressive growth trajectory and unwavering commitment to delivering quality financial news and tools, Moneycontrol is set to play a pivotal role in shaping the future of digital finance in India.
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