Moneycontrol Surpasses 10 Crore Visitors, Strengthens Position as India’s Leading Financial News Platform
By Smart Money Mindset Staff
Mumbai, Maharashtra, November 6, 2024 – Moneycontrol, India’s foremost digital financial platform, has achieved an impressive milestone, surpassing 10 crore (100 million) unique visitors in October 2024. This remarkable accomplishment, as reported by Google, underscores Moneycontrol’s status as a vital source of financial news, market analysis, and investment tools in an increasingly competitive digital landscape. The platform is operated by the Network 18 group, which continues to innovate in the financial news arena.
Unmatched Resources for Investors
Moneycontrol stands out for its unique blend of stock market data, financial tools, in-depth research on stocks and markets, and critical business news. The platform’s combination of high-quality content and transactional capabilities creates an attractive proposition for users. According to Comscore, a global digital measurement agency, Moneycontrol’s audience in September 2024 was 31% larger than that of The Economic Times, highlighting its growing lead in the business news sector.
Growing Subscriber Base
This impressive traffic milestone is paralleled by the success of Moneycontrol Pro, the platform’s premium subscription service, which recently surpassed 1 million subscribers. This surge in subscriptions solidifies Moneycontrol Pro as India’s largest digital news subscription service and ranks it among the top 15 globally. Its subscriber growth rivals established international outlets such as the Financial Times and China’s Caixin. Launched just five years ago, Moneycontrol Pro has consistently introduced innovative features, significantly enhancing its offering for savvy investors looking to stay updated on market trends.
Currently, the Moneycontrol app boasts over 70 lakh (7 million) active users each month, a figure that continues to climb as more people seek reliable information to make informed financial decisions.
Leadership Insights
"This is a monumental milestone, and Moneycontrol has broken the ceiling as India’s premier digital finance platform," commented Adil Zainulbhai, Chairman of Network 18. "This achievement reflects high consumer confidence in the cutting-edge market data tools and content we offer, which empower users to invest their money more wisely."
The platform not only excels in audience growth but also enhances user engagement. In September 2024, Moneycontrol recorded nearly 40% higher page views compared to The Economic Times, as well as the highest time spent in the sector at 407.48 million minutes for that month. These metrics signify that users are not only accessing the platform but are also dedicating significant time to consuming its extensive offerings.
"The fact that over 10 crore people chose to use Moneycontrol in just one month is a testament to the quality of our content and the value it provides for retail investors looking to make informed investment decisions," said Nalin Mehta, Managing Editor of Moneycontrol.
Expanding the Financial Ecosystem
Beyond its robust news coverage and analytics, Moneycontrol is expanding its presence in the fintech realm, offering services such as personal loans, fixed deposits, bank account management tools, and credit score monitoring. This strategic move positions Moneycontrol as a comprehensive financial ecosystem, catering to the diverse needs of today’s investors.
As Moneycontrol continues to lead the digital financial landscape, its commitment to quality content and user-centric tools remains unwavering, ensuring its place as a trusted partner for investors across India.
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