Moneycontrol Surpasses 10 Crore Unique Visitors in October 2024, Solidifying Its Status as India’s Premier Financial News Platform
Mumbai, Maharashtra, November 6, 2024 — Moneycontrol, the digital financial platform operated by Network 18, has achieved a significant milestone by attracting over 10 crore (100 million) unique visitors in October 2024, according to data released by Google. This achievement further cements Moneycontrol’s position as the leading source of business and financial news in India, increasingly recognized for its comprehensive coverage and tools tailored for investors.
Expanding Audience Lead
The platform’s impressive reach highlights its effectiveness in addressing the evolving needs of Indian investors. In a report by digital measurement agency Comscore, Moneycontrol’s audience was tracked as being 31% larger than that of its closest competitor, The Economic Times, as of September 2024. This growth is indicative of the platform’s successful engagement strategies which prioritize market insights and financial news relevant to modern investors.
“This is a monumental milestone and Moneycontrol has broken the ceiling as India’s premier digital finance platform,” said Adil Zainulbhai, Chairman of Network 18. He emphasized that this achievement reflects high consumer confidence in the sophisticated market data tools and content available on Moneycontrol, which assist users in making informed investment decisions.
Subscription Growth
In addition to its burgeoning audience, Moneycontrol has also seen a notable uptick in its premium subscription service, Moneycontrol Pro, which recently surpassed 1 million subscribers. This places Moneycontrol Pro among the largest digital news subscription platforms in India and ranks it among the top 15 globally. Its subscriber growth rivals that of renowned financial outlets like the Financial Times and China’s Caixin.
Moneycontrol Pro has established itself as a vital resource for informed investors, consistently adding new features every few months that cater to the sophisticated needs of its users. Additionally, the Moneycontrol app boasts over 7 million active users each month, signifying its rising popularity in the fintech ecosystem.
User Engagement and Content Value
Engagement metrics further validate Moneycontrol’s effectiveness. The platform recorded almost 40% more page views than The Economic Times and the highest time spent in the financial news sector at a staggering 407.48 million minutes in September 2024, according to Comscore.
“This impressive statistic showcases that over 10 crore individuals opted to use Moneycontrol in a single month, demonstrating confidence in the quality of our content and its value for retail investors,” said Nalin Mehta, Managing Editor of Moneycontrol.
A Comprehensive Financial Ecosystem
Moneycontrol is not only a news platform but is actively broadening its range of services in the fintech domain. It now includes offerings in personal loans, fixed deposits, banking management tools, and credit score services, positioning itself as an all-inclusive financial ecosystem beneficial for its users.
In conclusion, Moneycontrol’s continued growth and innovations reflect its commitment to providing high-quality financial news and tools that meet the diverse needs of investors in India’s rapidly changing digital landscape. With a strong track record and a clear focus on user value, Moneycontrol is well-positioned to maintain its lead in the business news sector.
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