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Navigating Your Privacy: How AOL Uses Cookies and Personal Data for Enhanced User Experience

February 27, 2025
Smart Money

AOL’s Cookie Policy: An Overview for Users

As a proud member of the Yahoo family of brands, AOL is committed to providing its users with a seamless experience across its sites and applications. To achieve this, cookies are employed to facilitate various functions, including user authentication, security measures, and usage measurement. Below, we outline how AOL utilizes cookies, the choices available to users, and how personal data is handled.

What Are Cookies and Why Are They Used?

Cookies are small text files stored on your device when you visit a website. They are essential for several core functions of our sites and applications. At AOL, we use cookies to:

  • Authenticate Users: Cookies help verify user identities, ensuring that accounts are secure and accessible only to authorized users.
  • Enhance Security: Our cookies apply security measures to safeguard against spam, fraud, and abuse of the platform.
  • Measure Usage: By tracking how you interact with our sites and apps, we can understand user engagement and improve our services.

Options for Managing Cookies

When you visit our sites and apps, you will be prompted to manage your cookie preferences. Users can choose to:

  • Accept All: By clicking ‘Accept all,’ you agree for AOL and its partners to store and/or access information from your device. This includes the use of precise geolocation data and other personal data, including IP addresses, browsing history, and search data. The intent is to enhance your experience through personalized advertising, content measurement, and audience research. Notably, our partners include 238 entities that are part of the IAB Transparency & Consent Framework.

  • Reject All: If you prefer not to have cookies and personal data used for personalized advertising and other additional purposes, you can click ‘Reject all.’

  • Manage Privacy Settings: If you would like to customize your cookie preferences further, you can click ‘Manage privacy settings.’ This option allows you to make specific choices about how your data is utilized.

Withdrawing Consent and Changing Choices

Your consent regarding cookies and the use of personal data can be modified at any time. For any changes, you can easily access the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ from our sites and apps. These resources allow you to withdraw consent or adjust your preferences according to your comfort level.

Learn More About Your Privacy

For detailed information on how AOL and its partners handle personal data, users are encouraged to refer to our comprehensive privacy policy and cookie policy. These documents provide insights into our practices concerning data privacy and user consent.

AOL values your privacy and is dedicated to ensuring that your experience on our platforms is both secure and tailored to your needs. Your choices matter, and we provide you with the tools to manage your data effectively.