Yahoo’s Cookie Policy: An Overview of Data Practices
Yahoo, a prominent member of the Yahoo brand family, is committed to providing users with a seamless experience across its websites and applications. To accomplish this, the company utilizes cookies—small pieces of data that are stored on users’ devices when they access Yahoo services.
Purpose of Using Cookies
When users interact with Yahoo’s platforms, cookies serve several critical functions:
- Service Delivery: Cookies help in delivering Yahoo’s websites and apps effectively.
- User Authentication: They enable the authentication of users, ensuring a secure browsing environment.
- Security Measures: The use of cookies helps in implementing security protocols to prevent spam and abuse.
- Usage Measurement: Cookies allow Yahoo to measure how users engage with its sites and apps, providing valuable insights into user behavior.
Consent for Data Usage
Upon visiting Yahoo’s websites or apps, users are presented with an option to accept or decline the use of cookies. By clicking on "Accept All," users grant permission for Yahoo and its partners, including 238 entities that are part of the Interactive Advertising Bureau (IAB) Transparency & Consent Framework, to collect and use additional personal information. This may include:
- Geolocation Data: Precise location information to enhance user experience and ad targeting.
- Personal Data: Information such as IP addresses and browsing history to create personalized advertising and content.
- Ad Measurement: Data assisting in evaluating the effectiveness of advertisements and content.
- Audience Research and Service Development: Information that aids in researching user interests and developing new services.
Options for Users
For users who prefer not to share cookies or personal data for the additional purposes mentioned, the option "Reject All" is available. Furthermore, Yahoo provides a way for users to modify their preferences through the "Manage Privacy Settings" link.
Revoking Consent
Users can withdraw their consent or adjust their cookie preferences at any time. This can be done by accessing the "Privacy and Cookie Settings" or "Privacy Dashboard" available on Yahoo’s sites and apps.
Additional Information
To gain a deeper understanding of how Yahoo manages personal data, users are encouraged to review the company’s privacy policy and cookie policy, which detail the procedures and practices in place to safeguard user information.
Yahoo prioritizes user privacy and aims to ensure clarity regarding its data practices, empowering users to make informed choices about their data.
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