Moneycontrol Surpasses 100 Million Unique Visitors, Strengthening Its Position as India’s Leading Financial News Platform
Mumbai (Maharashtra) [India], November 6: In a significant milestone for the Indian digital financial landscape, Moneycontrol, part of Network 18 group, has surpassed 10 crore (100 million) unique visitors in October 2024. This achievement, confirmed by data from Google, underscores Moneycontrol’s status as a premier source for financial news, market insights, and investment tools in India.
Unmatched Offerings Drive Success
Moneycontrol has distinguished itself in the competitive landscape of financial journalism through its unique blend of stock market data, advanced financial tools, and in-depth research. This robust offering has resonated with users, making it an indispensable part of their financial decision-making process.
According to global digital measurement agency Comscore, the platform’s audience was reported to be 31% larger than that of its closest competitor, The Economic Times, as of September 2024. This substantial audience engagement reflects Moneycontrol’s ability to adapt to the evolving digital ecosystem, ensuring it meets the growing demands of investors seeking reliable financial information.
Milestones in Subscriber Growth
Adding to its list of accolades, Moneycontrol Pro, the platform’s premium subscription service, has recently crossed the milestone of 1 million subscribers. This achievement positions it as the largest digital news subscription platform in India and places it among the top 15 globally, competing with established international outlets such as the Financial Times and China’s Caixin.
Since its inception five years ago, Moneycontrol Pro has continually enhanced its offerings, introducing innovative features aimed at helping savvy investors navigate complex market scenarios. The platform boasts over 7 million active users monthly, highlighting its widespread popularity and aggressive growth trajectory.
Leadership Commentary
“This is a monumental milestone and Moneycontrol has broken the ceiling as India’s premier digital finance platform,” stated Adil Zainulbhai, Chairman of Network 18. He emphasized that this impressive achievement is a testament to the high consumer confidence in the cutting-edge market data tools and content offered by Moneycontrol, which empower users to invest more intelligently.
In recent analytics, Moneycontrol recorded nearly 40% more page views in September 2024 compared to The Economic Times, with users collectively spending 407.48 million minutes on the platform. This data illustrates not only the volume of visitors but also the depth of engagement, reflecting users’ commitment to the content provided.
Nalin Mehta, Managing Editor of Moneycontrol, remarked, “The fact that over 10 crore people chose to use Moneycontrol in just one month is a great vote of confidence in the quality of our content and the value it adds for retail investors looking to make investment decisions.”
Expanding the Financial Ecosystem
Moneycontrol is also broadening its services within the fintech sector, introducing features such as personal loans, fixed deposits, bank account management tools, and credit scores. This strategic expansion aims to position Moneycontrol as a complete financial ecosystem, catering comprehensively to the diverse needs of its users.
As Moneycontrol continues to grow, its robust platform promises to remain at the forefront of financial news and investment strategies, further solidifying its critical role in informing and empowering investors in India.
Disclaimer: The information in this article is based on a press release provided by VMPL. No Business Standard journalist was involved in the creation of this content.
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