Nexo Partners with Acapulco Tennis Open, Expands Presence in Latin America
Nexo, a renowned digital assets wealth platform managing over $11 billion in assets, has officially partnered with the prestigious Acapulco Tennis Open. This strategic collaboration reinforces Nexo’s growing influence in Latin America and signifies a meaningful step in the integration of cryptocurrency within elite sports.
Partnership Announcement
In a press release dated February 24, 2025, Nexo announced its role as the official partner of the Abierto Mexicano Telcel presentado por HSBC, set to take place from February 24 to March 1, 2025. The tournament marks its 32nd edition and is held at the Arena GNP Seguros in Acapulco. This sponsorship showcases Nexo’s commitment to connecting with sports enthusiasts and promoting its services in new markets.
Star-Studded Tournament
The upcoming Acapulco Tennis Open promises to be a star-studded affair, featuring notable athletes such as Alexander Zverev, Casper Ruud, and Tommy Paul. As part of the ATP Tour 500 series, the tournament plays a crucial role in the tennis calendar, attracting significant attention from both fans and sponsors alike.
Significance of the Sponsorship
With this partnership, Nexo joins the ranks of other groundbreaking crypto sponsorships in various sports, including basketball, Formula 1, and the NFL. Co-founder and executive chairman Kosta Kantchev emphasized the alignment of values between Nexo and the sport of tennis, stating, “This sponsorship is a testament to Nexo’s core belief that wealth creation, like championship success, requires foresight, commitment, and strategic execution.” Kantchev further highlighted that the principles of discipline, long-term thinking, and resilience—qualities essential for great tennis players—are intrinsic to Nexo’s offerings.
Driving Crypto Integration in Sports
Nexo’s collaboration with the Acapulco Tennis Open reflects a larger trend of integrating cryptocurrency into global sports events. As organizations and franchises increasingly explore partnerships with cryptocurrency platforms, Nexo’s sponsorship is poised to raise awareness and acceptance of digital assets among a wider audience.
Future Aspirations and Corporate Strategy
This sponsorship also coincides with Nexo’s strategic roadmap for 2025, marking one of its first significant initiatives following a rebranding in November 2024. The roadmap focuses on enhancing user experience through expanded access to the Nexo card, facilitating cross-border transactions, and leveraging AI-driven innovations.
Since its launch in 2018, Nexo has rapidly evolved into a significant player within the digital assets space, processing over $320 billion in transactions and offering a range of services, including crypto-backed loans and USD accounts.
Conclusion
Nexo’s partnership with the Acapulco Tennis Open not only underscores its commitment to expanding its footprint in the Latin American market but also illustrates the growing intersection of cryptocurrency and professional sports. As the company continues to pioneer in the digital finance landscape, its involvement in such high-profile events is likely to forge new pathways for the integration of digital assets in everyday life.
Share this article:
