Your Privacy Settings on Yahoo: What You Need to Know
Yahoo, part of the Yahoo Brand Family, including sites and applications such as Yahoo and Engadget, as well as Yahoo Advertising, is committed to protecting your privacy when you use its online services. Here’s a detailed overview of how Yahoo collects and uses your information, along with your options to manage your privacy preferences.
Use of Cookies and Similar Technologies
When you access Yahoo’s sites and applications, cookies and similar technologies, such as web storage, are used. These tools allow Yahoo’s websites and apps to store and retrieve information from your device, enhancing your user experience and enabling key functions.
Cookies serve several important purposes:
- Provision of site and app functionality
- User authentication, security enforcement, and prevention of spam and abuse
- Measurement and analytics, such as counting visitors, identifying device type (iOS or Android), browsers used, and session duration on websites and apps
The data gathered is aggregated and anonymized, without linking to individual users.
Data Collection and Usage
If you choose to consent by clicking “Accept All,” Yahoo and its partners—including 246 companies under the IAB Europe Transparency and Consent Framework—will store and/or access cookies on your device. They may also collect precise geolocation data and other personal information, such as technical identifiers.
Technical identifiers are unique codes generated by the system which may identify your device or you as a user. These include browser cookies, device IDs, and IP addresses. They can also be derived from hashed or encrypted email addresses or by statistical matching with other identifiers.
The purpose of collecting this information includes:
- Analytics and measurement of how services are used
- Delivering personalized advertisements and content
- Measuring ad and content effectiveness
- Audience research
- Service development and improvement
Your Privacy Preferences
Yahoo respects your choices regarding the use of your personal data. You have several options to control your privacy settings:
- Accept All: Consent to Yahoo and its partners using cookies and personal information as described above.
- Refuse All: Deny all partners and Yahoo from using cookies and personal data for the outlined purposes.
- Manage Privacy Settings: Customize your preferences to control which cookies and data uses you allow.
You can withdraw or modify your consent at any time by clicking on “Privacy and Cookie Settings” or the “Privacy Dashboard” links available on Yahoo’s websites and apps.
Additional Information
To learn more about how Yahoo handles your personal data, please review their Privacy Policy and Cookie Policy. These documents provide comprehensive details about data collection, processing, and protection practices.
Staying informed and managing your privacy preferences helps ensure a safer and more tailored experience when using Yahoo services.