Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo, as part of the Yahoo Family of Brands—which includes popular sites and apps like Engadget, as well as the digital advertising services under Yahoo Advertising—places significant importance on protecting your privacy when you use its services.
Use of Cookies and Similar Technologies
When you visit Yahoo sites or use its apps, cookies and related technologies such as web storage are employed. These tools allow website operators to store and read information from your device to enhance your user experience. Cookies support several functions, including:
- Delivering the content and features of websites and apps.
- Authenticating users, ensuring security, and preventing spam or abuse.
- Measuring website and app usage patterns.
To understand more about these technologies, users can refer to Yahoo’s detailed Cookie Policy.
Data Collection and Measurement
Yahoo gathers aggregated data about visitors to its sites and apps, such as the number of visitors, the types of devices used (like iOS or Android), browsers, and session durations. Importantly, this data is collected in a way that it is not linked to any specific individual, protecting user anonymity.
Your Privacy Choices
By clicking “Accept All,” you consent to Yahoo and its partners—including 246 members who participate in the IAB Transparency and Consent Framework—to store and access information on your device (e.g., via cookies). This includes using precise geolocation data and other personal information such as:
- Technical identifiers, which are alphanumeric strings generated by the system to recognize your device or user identity. Examples include browser cookies, device IDs, IP addresses, and, in some cases, hashed or encrypted email addresses.
This data is utilized for purposes such as analysis, personalized advertising and content, measuring ad and content performance, audience research, and service development.
If you prefer not to allow Yahoo and its partners to use cookies and personal data for these additional purposes, you can click “Reject All.”
For those who wish to have more granular control over what data is collected and how it is used, Yahoo provides an option to “Manage Privacy Settings.”
Changing Your Preferences
You retain full control over your privacy preferences and can revoke consent or change settings at any time. This can be done through links labeled “Privacy and Cookie Settings” or “Privacy Dashboard” which are available across all Yahoo sites and apps.
For comprehensive details on how your personal information is managed, users are encouraged to review both the Yahoo Privacy Policy and the Cookie Policy.
Make Your Choice
- [Accept All]
- [Reject All]
- [Manage Privacy Settings]
Your privacy matters, and Yahoo is committed to providing transparency and giving you control over your data.