Trump Media Group to Raise $2.5 Billion for Bitcoin Investment
Firm sets sights on establishing a ‘Bitcoin treasury’ and diversifying revenue streams
Published on May 27, 2025
The Trump Media and Technology Group (TMTG) has announced plans to raise approximately $2.5 billion to invest in Bitcoin, signaling a significant pivot into the cryptocurrency market. This move aims to diversify the company’s revenue streams as it seeks to establish a more robust presence in the financial sector.
Fundraising Strategy
To achieve this ambitious goal, TMTG plans to generate $1.5 billion by selling stock at its previous closing price, along with an additional $1 billion in convertible notes priced at a 35% premium. The capital raised will be utilized to create a “Bitcoin treasury,” indicating the company’s intention to hold Bitcoin as part of its asset portfolio.
Currently, TMTG holds existing cash and short-term investments totalling $759 million, as reported at the end of the first quarter. The firm has announced partnerships with crypto platforms Anchorage Digital and Crypto.com, which will provide custody services for its forthcoming Bitcoin holdings.
Strategic Vision
Devin Nunes, CEO of Trump Media, emphasized the company’s vision for this venture, stating, “We view Bitcoin as an apex instrument of financial freedom.” He described the initiative as a “big step forward” in acquiring strategic assets that align with what he termed “America First principles.”
Despite this optimistic outlook, shares of the company that operates Truth Social, a social media and streaming platform, saw a decline of 6% in early trading following the announcement.
Expanding Financial Services
The new Bitcoin investment aligns with TMTG’s broader strategy to diversify into financial services. Last month, the company finalized a binding agreement to launch retail investment products that include cryptocurrency options and exchange-traded funds (ETFs) that reflect Trump’s policies.
The Trump Family and Cryptocurrency
The Trump family’s foray into cryptocurrency has not been limited to Bitcoin. They have also invested in non-fungible tokens (NFTs), a meme coin, and even a stake in a newly established Bitcoin producer called American Bitcoin. Additionally, they have connections with the cryptocurrency exchange World Liberty Financial. This accelerated expansion into the crypto space has generated significant revenue, amounting to hundreds of millions of dollars.
However, this aggressive push into cryptocurrencies has drawn scrutiny from lawmakers, particularly from Democratic Senator Elizabeth Warren. Last month, she inquired of the U.S. Securities and Exchange Commission regarding its oversight plans for the exchange-traded funds set to be developed by Trump Media.
A Shift in Perspective
Notably, Donald Trump has shifted his previously critical stance on cryptocurrencies. During his first term, he described them as “not money” due to their volatility and intangible value. However, his views appear to have evolved. In May 2024, during his presidential campaign at his Mar-a-Lago club, Trump received assurances from crypto industry supporters regarding substantial financial backing for his campaign.
Last week, he hosted a dinner for 220 top investors in his $Trump meme coin project at his luxury golf club in northern Virginia, prompting criticism that he may be blurring the lines between his official duties as president and personal financial interests.
Conclusion
As Trump Media embarks on this significant investment in Bitcoin, it aims to cement its position within the burgeoning cryptocurrency market. With plans to balance its asset portfolio with digital currencies, the company is taking bold steps toward a future that intertwines commerce and technology, further elevating its profile in the evolving financial landscape.
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