Yahoo’s Commitment to User Privacy and Data Management

As part of the broader Yahoo family of brands, Yahoo emphasizes its dedication to providing users with transparent and effective data management practices. The company utilizes cookies on its websites and applications to enhance user experience and ensure secure interactions.

What Are Cookies and Their Purpose?

Cookies are small data files that websites place on users’ devices to facilitate various functions. Yahoo’s implementation of cookies allows the company to offer its sites and apps efficiently, authenticate users, and apply necessary security measures to protect against spam and abuse. Additionally, cookies play a crucial role in measuring user engagement, helping Yahoo understand how visitors use their services.

User Consent for Data Usage

When users visit Yahoo sites and applications, they are presented with options regarding the use of cookies. By clicking on the "Accept all" button, users not only accept the use of cookies but also allow Yahoo and its partners—of which 238 are recognized under the IAB Transparency & Consent Framework—to store and access information on their devices. This encompasses the utilization of personal data such as IP addresses, browsing habits, and search data. The collected information is employed for delivering personalized advertising and content, and for activities such as advertising measurement and audience research, ultimately aiding in the development of services.

Alternative Options for Users

For those who might prefer not to participate in this data collection, Yahoo provides clear alternatives. Users can click on the "Reject all" button to decline the additional use of cookies and personal data for advertising purposes. Furthermore, Yahoo offers an option to customize privacy preferences through the "Manage privacy settings" feature, allowing users to have more control over their data.

Managing Privacy Settings

Yahoo is committed to giving users the flexibility to update their consent and privacy preferences at any time. By accessing links such as "Privacy & cookie settings" or the "Privacy dashboard" available on Yahoo sites and apps, users can withdraw consent or alter their data choices whenever they choose.

For detailed information on how Yahoo collects, uses, and manages personal data, users are encouraged to review the company’s privacy policy and cookie policy. These documents provide insights into Yahoo’s practices and the rights users have regarding their personal information.

Conclusion

Yahoo’s approach to data management is designed to build trust with its users by providing transparency and control. By clearly outlining options for cookie usage and data sharing, Yahoo affirms its commitment to user privacy in the digital landscape.