Yahoo Clarifies Cookie Use and User Privacy Options
In a recent statement, Yahoo, a prominent member of a family of digital brands, has detailed the use of cookies on its websites and applications. The company emphasizes transparency in how it collects and utilizes data to enhance user experience.
Understanding Cookies and Their Purpose
Cookies are small data files stored on users’ devices that provide essential functionalities for Yahoo’s sites and apps. According to the company, these cookies serve multiple purposes, including:
- Accessing and Authenticating Users: Cookies help in securely logging users into their Yahoo accounts and maintaining their sessions.
- Implementing Security Measures: They play a crucial role in safeguarding users from spam and abuse, ensuring a safer online environment.
- Measuring User Interaction: Cookies enable Yahoo to collect data on how users interact with its sites and apps, which is vital for understanding user preferences and improving services.
Personalized Advertising and Data Practices
For users who choose to click on the ‘Accept all’ option, Yahoo and its partners—over 239 of whom are aligned with the Interactive Advertising Bureau (IAB) Transparency & Consent Framework—will have the ability to store or access information on a device. This includes precise geolocation data as well as personal data, such as IP addresses and browsing history. Such data is utilized for a variety of purposes, including:
- Personalized Advertising and Content: Users may receive ads tailored to their interests based on their browsing behavior.
- Advertising Measurement: Tracking the performance of advertisements to ensure effective reach.
- Audience Research and Services Development: Understanding trends and improving service offerings.
User Control and Privacy Settings
Yahoo underscores the importance of user consent and the ability to manage personal data preferences. Users who do not wish for cookies and personal data to be used for the additional purposes mentioned can select the ‘Reject all’ option. Furthermore, Yahoo offers a ‘Manage privacy settings’ feature that allows users to customize their data sharing choices.
The company reassures users that they can withdraw consent or modify their preferences at any time by visiting the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ options available on its sites and apps.
For More Information
For those seeking more comprehensive details on how Yahoo handles personal data, the company invites users to review its privacy policy and cookie policy. These documents outline the specific ways in which user information is collected, used, and protected, reflecting Yahoo’s commitment to user privacy and data security.
In an age where digital privacy is increasingly prioritized, Yahoo aims to balance personalized experiences with the protection of user information, fostering a safer online community for its users.
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