Yahoo’s Use of Cookies: What You Need to Know

Yahoo, a prominent name in the digital landscape, has made it clear that the privacy and security of its users are top priorities. As part of the Yahoo family of brands, the company’s use of cookies plays a crucial role in enhancing user experience on its sites and applications.

What Are Cookies?

Cookies are small files stored on your device by websites you visit. They facilitate a range of functions from remembering your login information to tracking how you interact with websites. At Yahoo, cookies are used primarily to:

Provide Access: Cookies enable Yahoo to deliver its sites and applications effectively, ensuring users can easily navigate and utilize the resources available.
Authentication and Security: To maintain a safe online environment, Yahoo uses cookies to authenticate users and implement security measures. This helps in preventing spam and abuse on their platforms.
Usage Measurement: Understanding how users engage with their services is essential for Yahoo, and cookies help measure this interaction.

Personalization and Advertising

When users visit Yahoo’s sites or applications, they are presented with a choice regarding the use of cookies. If you click on "Accept all," you agree to allow Yahoo and its partners—specifically 238 entities affiliated with the IAB Transparency & Consent Framework—to store and access information on your device. This includes using precise geolocation data and other personal data such as IP addresses, browsing history, and search data for various purposes, which encompass:

Personalized Advertising and Content: Your data can help tailor ads and content to your preferences, making your online experience more relevant.
Advertising Measurement: Yahoo’s partners will utilize your information to assess the effectiveness of their advertising efforts.
Audience Research and Service Development: Insights gained can aid in the ongoing development and enhancement of Yahoo’s services.

Opting Out and Customizing Your Choices

For users who prefer a more privacy-centric approach, Yahoo offers alternatives. Clicking "Reject all" will prevent the storage and use of cookies and personal data for the aforementioned purposes. Users who want to customize their options further can click "Manage privacy settings" to adjust their preferences according to their comfort levels.

It’s important to note that you have the flexibility to withdraw your consent or modify your choices at any time. This can be done by accessing the "Privacy & cookie settings" or "Privacy dashboard" links available on Yahoo’s sites and apps.

Learn More

To understand more about how Yahoo collects and uses your personal data, you can refer to their privacy policy and cookie policy. These resources provide important insights into data handling practices and user rights.

In conclusion, Yahoo’s implementation of cookies aims to enhance user experience while safeguarding privacy choices. Users are encouraged to take advantage of the privacy options available to ensure their preferences are respected.