Yahoo and Its Brand Family: Understanding Cookie Use and Privacy Settings
Yahoo is part of a larger family of brands that includes well-known sites and apps such as AOL, Engadget, In The Know, and Makers. These platforms are owned and managed by Yahoo and its affiliated companies.
Use of Cookies on Yahoo and Partner Sites
When you visit Yahoo and related websites or use their apps, the platforms utilize cookies and similar technologies, including web storage. Cookies allow these websites and apps to store and read information on your device for various purposes.
These purposes include:
- Delivering and maintaining the services provided by Yahoo and its brand family.
- Authenticating users to ensure secure access while applying security measures to prevent spam and abuse.
- Monitoring visitor engagement by collecting aggregated data such as the number of visitors, device type (iOS or Android), browser type, and the duration spent on the sites and apps. Importantly, this information is collected in a way that does not identify individual users.
Managing Your Consent and Privacy Preferences
By clicking "Accept All," users consent to Yahoo and its partners—among them 236 members of the IAB Transparency & Consent Framework—to store and access information on their devices. This includes the use of precise geolocation data and other personal data, such as IP addresses and browsing and search history, which are used for analysis, advertising, tailored content, ad and content measurement, audience research, and service development.
If you prefer not to allow the use of cookies and personal data for these additional purposes, you can select "Reject All." Additionally, there is an option to "Manage Privacy Settings," allowing users to customize their preferences.
Users may revoke or modify their consent choices at any time by accessing the "Privacy and Cookie Settings" or "Privacy" links available on Yahoo’s websites and apps.
More Information
For further details about how your personal data and cookies are used, Yahoo provides comprehensive information in its Privacy Policy and Cookie Policy. These documents offer transparency about data processing practices and help users make informed decisions about their privacy.
Navigating privacy settings ensures that your experience with Yahoo and its family of brands aligns with your comfort level regarding data use, helping you stay in control of your online interactions.