Your Privacy Choices with Yahoo Family of Brands
Yahoo, along with the family of brands it owns and operates—including popular sites and apps such as Yahoo and Engadget—and its digital advertising service, Yahoo Advertising, is committed to protecting your privacy and ensuring transparency about the data they collect when you use their services.
Use of Cookies and Similar Technologies
When you visit Yahoo sites or apps, they utilize cookies and similar technologies like web storage to store and read information directly from your device. These technologies help Yahoo deliver a seamless online experience by enabling key functionalities across their platforms.
The primary purposes for using cookies include:
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Providing the sites and apps to you effectively.
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Authenticating users, implementing security measures, and preventing spam and abuse.
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Measuring site usage, such as counting visitors, identifying device types (iOS or Android), browsers used, and duration of visits. This information is collected in aggregate and does not identify individual users.
Managing Your Privacy Preferences
When accessing Yahoo services, users are presented with options related to data collection and use. If you choose "Accept all," Yahoo and its partners—including 245 entities participating in the IAB Transparency & Consent Framework—will use cookies and may collect precise geolocation data, IP addresses, browsing, and search data for purposes such as analytics, personalized advertising, content personalization, measurement of advertising and content effectiveness, audience research, and development of services.
Alternatively, if you do not want Yahoo and its partners to use cookies and personal data for these advanced purposes, you can select "Reject all."
For individuals who wish to tailor their privacy preferences more specifically, Yahoo provides the "Manage privacy settings" option. This feature enables users to customize the types of cookies and data usage they consent to.
Continued Control Over Your Data
Yahoo respects your right to withdraw or modify your consent at any time. Users can update their privacy choices by clicking the "Privacy & Cookie Settings" or "Privacy Dashboard" links available on Yahoo sites and apps.
Additional Information
For more comprehensive details on data use and privacy measures, Yahoo directs users to review its Privacy Policy and Cookie Policy, which provide further explanation about the handling of personal data and cookie usage.
By offering these clear options and information, Yahoo aims to empower users with control over their online privacy while enhancing the overall experience across its network of sites and applications.