Your Privacy Choices with Yahoo and Its Family of Brands
Yahoo, together with its family of brands such as Engadget, operates a variety of websites and apps that rely on digital advertising services, including Yahoo Advertising. As part of your experience on these platforms, it is important to understand how your privacy and personal data are managed, particularly through the use of cookies and similar technologies.
Use of Cookies and Similar Technologies
Cookies, along with related technologies like web storage, are tools that allow website and app operators to store and access information on your device. This helps in providing and improving the services you use. More detailed information is available in Yahoo’s cookie policy.
The data collected through cookies is utilized to:
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Deliver and maintain the functionality of Yahoo’s sites and apps.
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Authenticate users, implement security measures, and guard against spam and abuse.
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Measure usage metrics, such as counting the number of visitors, identifying device types (like iOS or Android), the browsers in use, and the duration of visits. This information is gathered in aggregate form and does not identify individual users.
Consent and Managing Your Privacy Preferences
When using Yahoo’s sites and apps, you have control over how cookies and your personal data are handled. If you select “Accept all,” Yahoo and its partners—including 245 entities participating in the IAB Transparency & Consent Framework—will store and access information on your device. This may include precise geolocation data, IP address, browsing, and search data. This information is used for purposes such as analytics, personalized advertising and content, measuring advertising and content effectiveness, audience research, and developing new services.
If you prefer not to allow Yahoo and its partners to use cookies and your personal data for these additional purposes, you can choose “Reject all.” Alternatively, you may customize your choices by selecting “Manage privacy settings,” which lets you modify which data is collected and how it is used.
Ongoing Control Over Your Privacy
You retain the ability to withdraw consent or update your privacy preferences at any time. This can be done by accessing the “Privacy & Cookie Settings” or “Privacy Dashboard” links available on Yahoo’s websites and apps. For comprehensive details on how your personal data is handled, please refer to Yahoo’s Privacy Policy and Cookie Policy.
In summary, Yahoo provides tools to help you understand and control your privacy while using their family of sites and apps, ensuring that your experience is both personalized and respectful of your preferences.