Northwestern Mutual Leads Industry with 763 Advisors Named to Forbes’ 2025 Top Financial Security Professionals List
Milwaukee, July 10, 2025 — Northwestern Mutual proudly announced today that 763 of its financial advisors have been recognized on the prestigious Forbes America’s 2025 Top Financial Security Professionals and Best-in-State lists. This milestone represents a nearly 18% increase over the company’s 2024 count and sets a new record for Northwestern Mutual.
The Forbes lists honor top-performing financial advisors across the nation and states who excel in providing holistic and comprehensive financial planning to their clients. Selection criteria include a variety of factors such as production and premiums, death benefits, assets under management, and client-related metrics including persistency rates.
John Roberts, Chief Field Officer at Northwestern Mutual, emphasized the critical role the company’s advisors play in addressing financial anxiety among Americans. “Financial anxiety is an epidemic in America – and our trusted advisors are more relevant than ever, helping people to achieve greater financial security,” Roberts said. “Their relationship-first mindset with clients and unique ability to create comprehensive financial plans set them apart in the industry. Our advisors’ approach, combining permanent life insurance with investments and annuities, is designed to deliver superior value to their clients over the long term.”
Northwestern Mutual supports its more than 8,500 financial advisors through award-winning training and leadership development programs. These initiatives provide ongoing education to help advisors secure new licenses, improve their professional capabilities, and grow their practices, reinforcing the company’s commitment to excellence.
As part of its strategic growth plan, Northwestern Mutual aims to expand its advisor workforce significantly in 2025, targeting the recruitment of 5,000 new financial advisors by the end of the year. This expansion aligns with the company’s mission to help more Americans build lasting financial security.
About Northwestern Mutual
With a history spanning over 165 years, Northwestern Mutual has built a reputation for helping individuals and businesses achieve financial security through a comprehensive planning approach. The company combines the expertise of its financial professionals with personalized digital experiences and industry-leading products.
Northwestern Mutual manages nearly $700 billion in total assets across its institutional portfolio and retail client investments. The company reported revenues of more than $38 billion and provides approximately $2.4 trillion in life insurance protection in force. Its products include life, disability income, and long-term care insurance, annuities, as well as brokerage and advisory services, serving over five million clients.
Recognized for its outstanding reputation, Northwestern Mutual ranked 109 on the 2025 FORTUNE® 500 list and was named one of the “World’s Most Admired” life insurance companies by FORTUNE in 2025. Additional Information
Northwestern Mutual operates as the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries, including Northwestern Mutual Investment Services, LLC, Northwestern Mutual Wealth Management Company®, and Northwestern Long Term Care Insurance Company. It is important to note that not all representatives are advisors; only those with “Advisor” in their title or those who disclose credentials with NMWMC are authorized to provide investment advisory services.
Forbes’ recognition is based on data as of December 31, 2024. Northwestern Mutual and its advisors do not pay for placement on third-party rating lists, though marketing fees may be paid to promote earned recognitions. Rankings and recognitions do not guarantee future investment success.
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Northwestern Mutual Media Relations
Phone: 1-800-323-7033
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