Your Privacy Choices with Yahoo
At Yahoo, your privacy matters. As part of the Yahoo brand group, which includes our owned and operated websites and apps such as Yahoo and Engadget, as well as our digital advertising service, Yahoo Advertising, we prioritize transparent and responsible data practices.
Use of Cookies and Similar Technologies
When you visit and use our websites and applications, we employ cookies and similar technologies, including web storage, to store and access information on your device. These technologies help us provide you with our websites and apps, authenticate users, apply security measures, prevent spam and misuse, and analyze how you engage with our content.
For more details about our use of cookies, please refer to our cookie policy.
Aggregated Data Collection and Analysis
We collect aggregated data on visitor traffic—measuring the number of visitors, the type of device used (such as iOS or Android), the browser in use, and the length of visits across our sites and apps. Importantly, this data is collected in a way that is not linked to any specific users. This information allows us to evaluate usage patterns and improve the experience we offer.
Your Privacy Choices
When you interact with our sites, you have control over the information you share:
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By clicking “Agree to All,” you and our partners—including 246 partners participating in the IAB Transparency and Consent Framework—consent to storage of information and access to information on your device (such as through cookies). This consent also covers the use of precise geolocation data and other personal information, including technical identifiers like browser cookies, device IDs, and IP addresses. These identifiers may be obtained from hashed or encrypted email addresses and statistical matching of other identifiers.
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The collected data may be used for purposes such as personalized advertising and content delivery, ad and content measurement, audience insights, analytics, and service development.
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If you do not want us and our partners to use cookies and personal data for these additional purposes, you can select “Reject All.”
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To customize your choices, click “Manage Privacy Settings” to tailor your privacy preferences according to your comfort level.
You can withdraw your consent or change your choices at any time by accessing the “Privacy and Cookie Settings” or “Privacy Dashboard” links on our websites and apps.
For further information on how we use your personal data, please review our Privacy Policy and Cookie Policy.
Your privacy is important to us, and we are committed to providing you with clear information and control regarding your data. Thank you for trusting Yahoo.