763 Northwestern Mutual Financial Advisors Featured on 2025 Forbes Top Financial Security Professionals List
MILWAUKEE, July 10, 2025 /PRNewswire/ — Northwestern Mutual proudly announced today that 763 of its financial advisors have been recognized on Forbes’ prestigious America’s 2025 Top Financial Security Professionals and Best-in-State lists. This recognition marks a new record for the company, representing nearly an 18% increase over the 2024 count.
The Forbes lists highlight financial advisors who excel in providing comprehensive, holistic financial planning services tailored to their clients’ needs. Advisors honored by Forbes are selected through a rigorous evaluation process based on various criteria, including production and premiums, death benefits, assets under management, and client-focused metrics such as persistency rates.
John Roberts, Chief Field Officer at Northwestern Mutual, emphasized the significance of the achievement, stating, "Financial anxiety is an epidemic in America – and our trusted advisors are more relevant than ever, helping people to achieve greater financial security. Their relationship-first mindset with clients and unique ability to create comprehensive financial plans set them apart in the industry." Roberts further noted that Northwestern Mutual’s advisors employ a distinctive approach that combines permanent life insurance with investments and annuities to deliver superior long-term value to clients.
Supporting the success of its advisors is Northwestern Mutual’s acclaimed training and leadership development program, which provides ongoing education to more than 8,500 financial professionals nationwide. The program assists advisors in obtaining new licenses, enhancing their capabilities, and expanding their practices to better serve their clients.
Looking forward, Northwestern Mutual has set an ambitious goal to grow its field force by recruiting 5,000 new financial advisors by the end of 2025, aiming to extend its mission of helping more Americans achieve financial security.
About Northwestern Mutual
For more than 165 years, Northwestern Mutual has been dedicated to helping individuals and businesses achieve financial security. The company’s comprehensive planning approach integrates the expertise of its financial professionals with personalized digital tools and industry-leading products.
Northwestern Mutual manages nearly $700 billion in total assets across its institutional portfolio and retail client investments. The firm generates over $38 billion in revenues and provides nearly $2.4 trillion in life insurance protection. Serving over five million clients, Northwestern Mutual offers a broad range of products including life, disability income, and long-term care insurance, annuities, as well as brokerage and advisory services.
In 2025, Northwestern Mutual was ranked 109 on the FORTUNE® 500 and recognized as one of the "World’s Most Admired" life insurance companies by FORTUNE.
Northwestern Mutual operates through its primary company, The Northwestern Mutual Life Insurance Company, headquartered in Milwaukee, WI, along with its subsidiaries such as Northwestern Mutual Investment Services, LLC, the Northwestern Mutual Wealth Management Company®, and Northwestern Long Term Care Insurance Company.
For media inquiries, contact Northwestern Mutual at 1-800-323-7033 or [email protected].