Your Privacy Choices on Yahoo and Its Affiliate Sites
At Yahoo, your privacy is important to us. As part of the Yahoo brand group, which includes websites and apps such as Yahoo and Engadget, as well as our digital advertising service Yahoo Advertising, we are committed to responsibly handling your personal information when you use our services.
Use of Cookies and Similar Technologies
When you visit our websites or use our apps, we employ cookies and similar technologies like web storage. These tools enable us to store and read information on your device. Cookies help us deliver our websites and apps efficiently, authenticate users, ensure security, prevent spam and abuse, and evaluate how our services are used.
To assess usage, we count the number of visitors to our pages, identify the types of devices (such as iOS or Android) and browsers used, and measure how long visitors stay on our sites and apps. This data is collected in aggregate form and is not tied to individual users. You can find more details about cookies in our Cookie Policy.
How We Use Your Information
By clicking “Accept All,” you and our partners—including 249 participants in the IAB Transparency and Consent Framework—agree that we can store and access information on your device (e.g., through cookies), as well as use precise geolocation data and other personal details such as technical identifiers and browsing activity.
Technical identifiers are system-generated sequences of letters and numbers that can identify your device or you as a user. These include browser cookies, device IDs, your IP address, and identifiers derived from hashed or encrypted email addresses or statistical matching of other identifiers. We use this information for purposes such as personalized advertising and content delivery, analytics, audience measurement, and service enhancement.
Your Privacy Choices
If you prefer not to have us and our partners use cookies and personal data for these additional purposes, you can select “Reject All.” To customize your preferences, click “Manage Privacy Preferences.” You also have the option to revoke your consent or change your settings at any time by visiting the “Privacy and Cookie Settings” or “Privacy Management Dashboard” links available on our websites and apps.
For more comprehensive information on how we collect and use your personal data, please refer to our Privacy Policy and Cookie Policy.
Your control over how your information is collected and used is important to us. We encourage you to review and adjust your privacy settings to ensure your preferences are respected while using Yahoo services.