Your Privacy Choices with Yahoo and its Family of Brands
Yahoo prioritizes your privacy when you use its services. As part of the Yahoo Family of Brands, which includes websites and applications such as Yahoo and Engadget, as well as the Yahoo Advertising digital service, Yahoo collects and manages certain information from your device to enhance your experience.
Use of Cookies and Similar Technologies
When you access Yahoo’s sites and apps, cookies and related technologies like web storage are used. These tools allow website and app operators to store and retrieve information on your device. For detailed information, you can refer to Yahoo’s Cookie Policy.
Purposes for Using Cookies
The cookies serve several important functions including:
• Delivering and maintaining the operation of Yahoo’s sites and applications.
• Authenticating users, implementing security measures, and preventing spam and abuse.
• Measuring site and app usage by counting the number of visitors, identifying device types (e.g., iOS or Android), browsers used, and the duration of visits. This data is collected in aggregate and is not linked to individual users.
Your Privacy Choices
When you interact with Yahoo’s privacy settings, you have multiple options:
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Accept All: By selecting “Accept All,” you consent to Yahoo and its partners — including 251 partners participating in the IAB Transparency and Consent Framework — storing cookies on your device. This means they may also use precise data such as geolocation, technical identifiers (like browser cookies, device IDs, IP addresses, and encrypted email hashes), and browsing or search data. This data is used for analysis, personalized advertising, content customization, ad and content measurement, audience research, and service development.
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Reject All: Choosing “Reject All” restricts Yahoo and its partners from using cookies and personal data for these additional purposes.
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Manage Privacy Settings: You can customize your privacy preferences by selecting “Manage Privacy Settings” to control how your personal data is used.
Change or Revoke Consent Anytime
Yahoo allows users to modify or withdraw privacy consent at any time by accessing the “Privacy and Cookies Settings” or “Privacy Dashboard” links available on its sites and applications.
For More Information
To better understand how your personal data is handled, you can consult Yahoo’s Privacy Policy and Cookie Policy.
Your privacy is important. Yahoo provides these options to help you make informed choices about how your data is collected and used while delivering a secure and personalized user experience.